Turkish Airlines Wins New Award in Advertising

Posted on November 21, 2016 · 2 min read

Turkish Airlines Wins New Award in Advertising - Featured Image | MEA Markets
Share this article
Image

Turkish Airlines Wins New Award in Advertising

Turkish Airlines, ‘Europe’s Best Airline’ for six consecutive years, has won the respected gold prize in Epica Awards for the ‘Batman v. Superman’ advertising campaign.

In the blockbuster ‘Batman v Superman: Dawn of Justice’, the airline made a cameo with its Boeing 777 type aircraft. The idea was to claim that Turkish Airlines was flying to the movie’s imaginary cities of Gotham City and Metropolis. Outside the on-screen reality, Turkish Airlines was committed to the unveiling of innovative movie-themed experiences that gave fans around the world the possibility to look into the world of the iconic superheroes, including the possibility for travelers to ‘book’ flights to the airline’s two ‘new’ additions to its route network.

Turkish Airlines was awarded under the Product & Brand Integration category which awards ‘operations promoting branded products or services via appearances in pre-existing films, television shows or other media, enabling brands to gain or reinforce status from the context in which they are placed’. Making Turkish Airlines the first real world airline in a superhero universe, the campaign resulted in 125 million earned media impressions while ads on YouTube reached a view count of over 30 million.

Mr. Ahmet Olmu?tur, Turkish Airlines’ Chief Marketing Officer said ‘We are proud of this prize that shows Turkish Airlines’ commitment in always offering new delightful and unexpected experiences to its passengers and followers worldwide.’

Epica Awards, which was established in 1987, is considered to be unique in the crowded awards sector as it is the only prize judged by journalists working for marketing and communications titles.

You might also like

Looking for more? Gain deeper insights with these recommended articles, selected to provide further value.

August 12, 2016 ClinicalRM and Mapp Biopharmaceutical Combine Efforts to Continue the Fight against Ebola

ClinicalRM will again deploy its boots-on-the-ground approach to fighting Ebola Virus Disease (EVD) with an expanded access protocol for ZMappTM, an investigational treatment for EVD, in Africa and the U.S. ClinicalRM will perform as subcontractor...

September 20, 2016 Ahmad Bukhash Unveils the Future Look of Dubai

The Director of Urban Planning at the Dubai Creative Clusters Authority explores the city's new architectural trends and discloses innovative guidelines for master developers.

November 10, 2021 How a Hybrid Strategy Promotes Inclusivity and Equity of Experience

Through the early weeks of the pandemic, organizations and employees alike struggled with the sudden shift to remote work. But a year after the initial lockdowns, business leaders have warmed to the idea that their people could stay productive awa...

Join our newsletter.

Gain Access To Exclusive Content

Stay Updated With The Latest News

It's Free To Subscribe

By signing up, you agree to receive marketing emails.

Join our newsletter box - side image
Trusted by the best teams around the world