About 50% of patients opt for new surgeries, while the other half seek to revise previous procedures
A 40% increase in demand for Russian plastic surgery among Arabs has been reported in the UAE in 2025, according to leading plastic and reconstructive surgeon Dr Dmitry Melnikov and his team of surgeons at Fayy Health, renowned as Dubai’s premier destination for holistic health and beauty.
Before coming to Dubai, Dr Menikov and his team have previously represented Russia’s largest plastic surgery unit. In Russia, he heads the center of plastic surgery at the Institute of Plastic Surgery and Cosmetology, Europe’s largest plastic and reconstructive surgery hospital.
The surge in interest comes as more patients from the UAE and the broader MENA region seek high-quality, world-class aesthetic and reconstructive procedures, with many opting for advanced treatments offered by renowned Russian surgeons now practicing in Dubai.
Dr. Dmitry Melnikov commented: “The rising demand for our services is a clear reflection of the growing popularity of Russian plastic and reconstructive surgery in the UAE over the past few years. We’ve all seen many new clinics open, and top Russian talent is increasingly moving to Dubai — and for good reason. Patients are drawn to the high-quality, natural results our expertise consistently delivers. This shift highlights the growing trust in our work and the effectiveness of our techniques in achieving exceptional aesthetic outcomes.”
About half of the patients are choosing to undergo new surgeries, while the other half are seeking to correct or enhance previous procedures, a trend reflecting the growing demand for both cosmetic enhancements and refinements of earlier surgeries.
Dr Dmitry Melnikov is one of the first Russian plastic surgeons licensed in Dubai since 2022. Dr Melnikov is an acclaimed plastic and reconstructive breast surgeon according to Tatler magazine’s list of top surgeons. His patients include some of the top 5 influencers in Russia. Dr Melnikov is the Vice Secretary for the International Society of Aesthetic Plastic Surgeons (ISAPS) and an active member of the World Society of Reconstructive Microsurgery.
His team includes Dr Alexander Glushko, a highly skilled and licensed nose and facial surgeon. With an MD and PhD, Dr Glushko brings over a decade of experience in the field, specializing in aesthetic and reconstructive surgery. In addition to his clinical expertise, he has published over 100 scientific articles, holds multiple patents, and is a frequent speaker and educator in his field. His approach to surgery is centered around five core principles: Purpose, Balance, Safety, Approach, and Trust. Dr Glushko is also an active member of several international surgical societies, contributing to the advancement of plastic and maxillofacial surgery.
Other distinguished members of the team include Dr. Simon Ivanov, who specializes in facelifts, endoscopic facelifts, as well as breast and body surgeries, and Dr. Anna Brodska, an expert in liposuction, fat grafting, and Brazilian Butt Lifts (BBL), who was trained in Brazil.
