African Continental Free Trade Area Strongly supports bid of Made in Africa to buy Vlisco

Posted on July 28, 2021 · 2 min read

African Continental Free Trade Area Strongly supports bid of Made in Africa to buy Vlisco - Featured Image | MEA Markets
Share this article

It has been brought to the attention of the African Continental Free Trade Area (AfCFTA) Secretariat that our strategic partner, a leading African financial institution supported a $200 million bid by Made in Africa to purchase Vlisco, a textile company that sells almost exclusively in Africa. Whilst we respect the rights of parties in a private transaction, as a matter of public interest for Africa’s market integration, regional and global competitiveness, we do find it curious that the bid of Made in Africa was rejected by the seller. We totally support the bid by Made in Africa, which is financially backed by one of the leading trade finance banks in Africa.

The objective of the AfCFTA is to accelerate industrialisation in Africa, consolidate an integrated market of over 1.3 billion people with a combined GDP of US$3.4 trillion and to place Africa on a sustained path to regional and global competitiveness. At the heart of Africa’s global and regional competitiveness is the textiles and clothing sector. This sector employs thousands of Africans, mainly women and contributes to Africa’s industrialisation.

Whilst we respect the rights of parties in a private business transaction to structure their business transactions as they see fit, we do believe that the sale of Vlisco to Made in Africa, is in the broader economic and trade interests of Africa, hence as the AfCFTA Secretariat we are following this matter closely. We therefore urge the successful conclusion of this transaction in favour of Made in Africa, which is backed by the leading financial institution, and led by Mr. Kojo Annan, the entrepreneurial son of the late Mr. Kofi Annan, along with other African fashion and business luminaries.

“We cannot express a value judgement as to the reasons for the bid of Made in Africa – which was the higher bid – being rejected. We do however firmly believe that where an African company puts forward a formidable bid for a foreign company that appears to profit exclusively from sales to Africa, supported by a leading African trade finance bank, the African company has a reasonable expectation to successfully conclude the transaction in favour of Africa” says Wamkele Mene, Secretary General of AfCFTA.

We strongly urge reconsideration of this matter, the entire African continent and business community of Africa is following this matter very closely, African entrepreneurship and global competitiveness must be treated fairly.

You might also like

Looking for more? Gain deeper insights with these recommended articles, selected to provide further value.

July 23, 2021 Ecobank Group and Microsoft Upskill Africa’s Small and Medium Enterprises to Succeed in a Digital Economy

The leading pan-African banking group, Ecobank Group (www.Ecobank.com), in partnership with Microsoft, LinkedIn, GitHub and Ecobank Academy is set to provide training to equip Small and Medium-sized Enterprises (SMEs) across sub-Saharan Africa. Th...

May 14, 2025 The Walt Disney Company and Miral Announce Plans for Disney Theme Park and Resort on Yas Island, Abu Dhabi

The Walt Disney Company and Miral, Abu Dhabi's leading creator of immersive destinations and experiences, announced an agreement to create a landmark Disney theme park resort in Abu Dhabi, United Arab Emirates.

February 26, 2026 Memorandum of Understanding Signed to Advance ASEAN Digital and Artificial Intelligence Hub Initiative

A Memorandum of Understanding (MOU) on cooperation in the development of the ASEAN Digital and Artificial Intelligence Hub Initiative was successfully signed at The Ritz-Carlton Hotel, Jumeirah Beach Residence, marking an important milestone in st...

Join our newsletter.

Gain Access To Exclusive Content

Stay Updated With The Latest News

It's Free To Subscribe

By signing up, you agree to receive marketing emails.

Join our newsletter box - side image
Trusted by the best teams around the world