Durban, Nu Metro’s New Location in South Africa, Will Feature the 270-Degree Panoramic SCREENX Auditorium
CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, and Nu Metro Cinemas, South Africa’s first cinema exhibitor, announced they have broadened their partnership to bring the first-ever SCREENX auditorium to South Africa.
SCREENX is the world’s first multi-projection cinema technology. The revolutionary premium format seamlessly extends the screen onto the auditorium’s surrounding walls on the left and right sides. Delivering this premium 270-degree panoramic display enhances key scenes with exclusive visual elements and fully immerses audiences in a one-of-a-kind cinematic adventure.
Nu Metro Cinemas, the second-largest exhibitor in the region, operates 19 theater locations and 132 screens across South Africa, with additional reach into Zambia and Mozambique. Through the new agreement with CJ 4DPLEX, Nu Metro Cinemas will open the first SCREENX in South Africa – and the second on the African continent – marking the company’s milestone debut of the 270-degree panoramic format. Nu Metro Cinemas was the first to introduce CJ 4DPLEX’s multisensory 4DX theater in Africa, and today they operate six 4DX auditoriums across the region as a result of the ongoing partnership.
The inaugural theater is located at the Gateway shopping mall in Durban, a prominent retail destination, The theater is set to open in September 2025. The new SCREENX will feature a 50-foot-wide screen providing a premium theatrical experience that lets moviegoers enjoy films like never before.
“Nu Metro is elated to add SCREENX to its stable as a first in South Africa and we are optimistic that our consumers will embrace the new entry into the world of cinema,” said Denver Chetty, CEO of Nu Metro Cinemas.
Jamil Valiyev, Managing Director, Global Partnerships & Operations at CJ 4DPLEX said, “We are thrilled to collaborate with Nu Metro Cinemas to unveil their very first SCREENX auditorium in South Africa. Together, this new development represents a significant step in CJ 4DPLEX’s global expansion and our commitment to delivering immersive cinematic experiences to new markets.”
“We are overjoyed to build on our partnership with CJ 4DPLEX to introduce South Africa’s first premium SCREENX experience,” said Reuben Pillay, Executive of Nu Metro Cinemas. “At Nu Metro Cinemas, we are dedicated to bringing the latest cinema innovations to our audiences. The launch of this new site in Durban is a big milestone that will showcase a new level of cinematic excellence to the region.”
