Due to its convenience and low cost, online shopping has become the preferred option for consumers worldwide. Since there are more than 24 million e-commerce sites globally, eCommerce has grown significantly, and more companies are opening online stores. As a result, keeping up with sales in such a competitive market is difficult.
By using cost-effective channels like search, email, and social media, eCommerce marketing has grown crucial for business expansion and revenue growth. The most important recommendation to improve eCommerce marketing efforts is provided in this article.
eCommerce marketing tips for growing sales
Step up email marketing
Most visitors don’t buy on the first visit and need multiple visits to the eCommerce website to purchase. Therefore, building a relationship and trust is needed to get them back and buy. Email marketing is the most effective way to do so and increase revenue. Here are some tips to follow:
- Sending welcome emails will help establish a relationship between the visitors and the brand and facilitate future targeting
- Tips and relevant info will build trust and put the brand in visitors’ minds
- Use email to collect valuable data to improve the business by asking for feedback through emails
- Increase the revenue by sending coupons and discount emails; people love good deals
- Collect emails effectively via pot-in forms, pop-ups, checkout, etc.
Reduce shopping cart abandonment
Abundant carts are the most frustrating challenge for every eCommerce business. More than 88% of carts were abandoned worldwide in 2020, which is a lot of money. Customers change their minds at the last second for many reasons. Here are some tips to reduce cat abandonment:
- Use a simple checkout form
- Send an email reminder for the abandonment cart
- Provide a guest checkout option
- Offer free shipping option
- Use a pop-up when exiting an incomplete purchase
Leverage real-time personalisation
Customers anticipate a unique experience that satisfies their needs when they visit a website. Most customers will become irritated and may leave the website if they encounter irrelevant content.
Therefore, modifying and personalising the website for the intended users is crucial. The first step is to gather customer information from previous visits, surveys, behaviour, demographics, etc., and then modify the content as necessary, for example:
- Recommend products based on customer interests, previous visits data, etc.
- Offering the customers some gifts or special offers such as on their birthday.
Advertise on social media channels
In recent years, social media has transformed marketing by directly connecting to a large audience base. Therefore, social media marketing must be implemented for the e-commerce website to generate traffic and increase sales.
Sharing informative content will entice followers to visit the website and make purchases. Content includes product images, special offers, articles, etc. Thanks to online tools like Instagram Post Maker, which allows users to create stunning designs, creating such attention-grabbing content has never been simpler.
Make your website mobile friendly
Due to their accessibility to the Internet and ease of use, smartphones have surpassed PCs globally. The majority of customers now browse and buy products on mobile devices, so any eCommerce business must have a responsive, mobile-friendly design. Furthermore, Google uses mobile-friendliness as a ranking factor; websites with great mobile experiences will rank higher.
Add live chat and Chatbot
Customers will have questions and concerns before making a purchase, just like in a physical store; offering a live chat will help alleviate those worries and speed up the purchasing process. Additionally, live chat support will enhance customer satisfaction and help them quickly and successfully find what they’re looking for, improving conversion rates.
Additionally, a chatbot can function as a live chat, offering assistance to customers around-the-clock and enabling businesses to bring in new clients whenever necessary, even when the live support is unavailable.
Offer Fast And Flexible Shipping Options
Customers’ top priority after making an online purchase is streamlined delivery. Conversion rates will rise, and cart abandonment rates will decline if customers can access quick, flexible shipping options that satisfy their needs. Additionally, free shipping is a risky way to boost sales because people will perceive it as a big discount.
Use Discount Sales
Discount sales are popular with consumers, and eCommerce companies can use them creatively to boost sales. Discounts can be seasonal, buy one get one free, etc., and they work by establishing a sense of urgency through the psychology of scarcity. Therefore, including a countdown clock with the offer will encourage people to take advantage of it quickly, increasing sales volume.
Promote customer reviews and build trust
Reviews from customers are crucial for fostering trust. Most customers read customer reviews of websites or products to decide what to buy. New customers will be inspired to buy after reading reviews from previous clients, giving them a good idea of what to anticipate.
Conclusion
The secret to increasing sales is e-commerce marketing, but picking the best approach would be difficult. There are general guidelines to follow, such as email marketing, providing discounts, using social media, etc., even though it depends on the type of business and niche.
