MEA June 2017

MEAMARKETS / JUNE 2017 15 Thinking Global, Acting Local we will ensure that we’re able to not only remain market leaders, but additionally be geared to meet future demand without compromising on quality. “Environmental management is critical in an industry such as ours. We continue to invest in technologies that enable us to both reduce emissions from our plant and comply with global environmental standards.” Future aspirations Over the past century, PPC has proven itself a group to watch Siobhan, adding that the next century will be no different. She leaves us with her closing thoughts on the company’s exciting future. “We’re looking forward to partnering with stakeholders and customers across the continent to achieve our vision of success and positive, responsible impact. Perhaps the most exciting part of this journey is building on what has already been achieved, and using lessons from our experiences elsewhere to better inform future projects and investments. “While we’re a brand with a significant heritage, we also see ourselves as a legacy brand – with our products creating and shaping the world and communities of tomorrow. “While each country we’ve invested in has its own unique set of opportunities, most have unique challenges too. These often are around local business nuances, governance or compliance. Again here, partnerships have been key to overcoming these – working with local partners has not only sensitised us to these issues, but helped us to find appropriate relevant solutions.” g