MEA 2017 South Africa Awards

20 MEA MARKETS / APRIL 2017 , Infotools SA is an innovative international software supplier based in South Africa. We invited Hilary Crowther to tell us more about the firmand the range of products and services it offers. Best Data Management Specialists 2017 Infosense acquired the Africa-wide distribution rights for Information Tools Limited products and services in 1995, commencing trading 1st March 1995 in South Africa. In November 2010 Infosense changed its name to Infotools South Africa to align with the global company. Today, the firm has offices in both Johannesburg and Cape Town. Currently, Infotools South Africa focuses on Information Tools Limited products and services as well as Geospatial Mapping and online visualization tools. The firm’s core products are HARMONI Analysis Software and the Visulite Online Knowledge Bank Platform. These are supported with other services such as marketing consoles, dashboards and database engineering. Hilary outlines the firm’s client focused mission and the techniques it implements to achieve this. “Here at Infotools, we are on a mission to use a combination of our products and services to allow our clients to unlock the potential and added-value in their marketing and sales data for improved strategic insights. To achieve this, our team continuously innovates and stretches the boundaries of product performance to provide solutions for global dissemination of core consumer insights. “It is this innovative focus that sets us apart from our competitors. We challenge convention because we do not believe in the traditional way of doing things, so you will not find any other company that does what we do. We strive to become partners with our clients, building strong and lasting relationships. Our team go the extra mile to immerse themselves in the data we deal with, which in turn gives our clients the confidence that their data quality and integrity is never compromised.” Based in South Africa, Hilary is keen to outline the benefits of operating in such a dynamic and growing corporate landscape. “Being based in South Africa provides us with a unique perspective on the African continent and the challenges that business faces. Simple elements such as energy to remain connected is a challenge and our off and online product solutions can cater for this. Access to the clients in other African countries is a few hours’ flight away, giving us the opportunity to still provide personal interaction and face-to- face training for our users. “The corporate market In South Africa clearly understands the need for a consumer centric outlook and Infotools SA are developing avenues to assist in generating answers from innovative platforms. Traditional consumer research is changing rapidly and South African businesses are looking outside the traditional to incorporate innovation, especially in the social media arena.” SA170013 Looking ahead, expansion and growth are the Infotool’s core focuses, according to Hilary, who believes that the firm’s ongoing growth will help it to further build on its already phenomenal success. “Overall, our future is bright and promising. We are expanding rapidly into Africa and at the same time developing data skills with users wherever we go. This is an essential business skill and our involvement in the discovery that businesses are making regarding consumer insights is extremely exciting. Expanding our product range to create a holistic view of the market, has assisted in disseminating insights far beyond just marketing divisions.” Contact: Hilary Crowther Contact Email: [email protected] Phone: 0027 11 704 0130 Website: www.infotools.com