2017 Qatar Business Awards
12 MEA MARKETS / Qatar Excellence 2017 , Avantgarde Communications is an independent creative agency based in Qatar. Markus Hofmeister discusses the firmand the range of services it provides. Best International Creative Agency 2017 & Marketing MD of the Year 2017 Established in 2011, Avantgarde team comprises of multidisciplinary talents unified under the leadership of great ideas, as Markus outlines. “Here at Avantgarde, we offer a 360 degrees communications strategy to all organizations in order to ensure an end-to-end solution to their business needs. Our services include brand management, consulting, event planning with overall digital and media communications. Our clientele represents an interesting mix of companies across industries including oil and gas, automobile, entertainment, technology and government. Toyota, Lexus, Porsche, Volkswagen, Samsung, Siemens, Ministry of Tourism Azerbaijan, Qatar Development Bank and the Olympic Committee are some of our esteemed clients. I believe teamwork and innovation have been the reasons behind our success and we are delighted to win the award. “Overall, our mission has always been to create fans, and we achieve this by building emotional connections between brands and consumers. This mission further holds our USP of creating long-term brand loyalties through international and local understanding. We innovate from initiation, in order to create memorable stories of people and the values that emotionally attach them to brands. As an agency, we are amongst the chosen few in the market because we bring brands to life in a way that people relate to them.” Across the marketing and communications market, staff are of vital importance as they represent the company and support the firm’s clients. As such, Avantgarde works hard to attract the very best talent in the industry and offer a collaborative and supportive internal culture, as Markus explains. “Our team represents immense commitment to excellence while being extremely diverse in thoughts and ideas with many nationalities coming together to deliver the best solutions. We have a culture that is composed of ideas, innovation and reliability. Avantgarde’s various training programs ensure that we upgrade our skills to match the changing times and latest developments in the industry to meet the demands of existing and potential clientele. Our work is deep rooted in intensive market research with a wide network that was built over the years, enabling us to provide the best possible communications services. “Throughout my time at Avantgarde I have always looked out for people with a unique skill set, which has helped me form the winning team I have today. We are in the business of creating genuine brand experiences and therefore our team is a diverse group of people hailing from various cultures, while bringing in a host of interesting perspectives and out-of-the-box thinking. At Avantgarde, we embrace all clients, as we believe each brand has a unique story to share and it is our pleasure to help them narrate their stories.” In his concluding comments, Markus outlines Avantgarde’s ongoing focus on excellence as the firm seeks to build upon its current success and grow even further. “The future is bright in this part of the world due to the growing popularity and reliability of the country as a destination of choice. Qatar has a lot to offer to anyone who might be visiting the country for business or a holiday. With the Tourism Authority bringing in new ideas and the support of the national carrier - Qatar Airways, progress is the only way forward. This development will bring with it tons of opportunities in every sector and since we cater to every industry, we foresee many projects coming to us. The banking, insurance, consumer goods and transport industries have been experiencing profitable business lately and hopes to have a positive index going forward. The country is posed to attract investments especially with the Qatar Rail project coming to life and the scheduled FIFA World Cup QA170004 2022; wherein the corporate landscape is going to change for the better. Organizations are constantly searching for cutting- edge concepts that will help differentiate them from the rest, and Avantgarde is no exception; and this remains its ongoing focus as it looks to build upon its current success.” “In conclusion, I would like to state that Qatar has proven to be a steep and exciting learning curve for us, which is great as we are in the business of communications where one never ceases to learn. The events and communication industry is progressing at a rapid rate while clients are looking at strengthening their brands. These are stimulating times for us as part of the evolving events and communications industry and it will only get better with time. Ultimately, our goal for Avantgarde is to be an active contributor to Qatar’s National Vision 2030 and help the country create fans.” Company: Avantgarde Communications Contact: Markus Hofmeister Contact Email: markus.
[email protected] Address: Al-Awwam Street 33, B-ring road. P.O Box 2461, Doha, Qatar. Phone: +974 4431 7036
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