MEAMARKETS / UAE BUSINESS AWARDS 2017 101 , UA170022 Shamal Marketing Communications (SMC) is a leading B2B communications specialist working in a variety of industries, with a focus on hospitality. We profile the firm to explore the secrets behind its success. SPOTCHECK’s preventive care technology delivers holistic wellness – a drive against neglect. We spoke to Mr. Manoj Menon. to find out more. Best Hospitality Communications Consultancy 2017 Best Consumer Health Technology Provider 2017 & Non-Invasive Screening Product of the Year: Automated Assessment Chair Established in 2004, SMC are B2B specialists with extensive experience across multiple industry verticals. The company produces strategic, focused, creative and cost-effective English-Arabic communications’ solutions, that enable its clients to successfully position their business and brands, as well as enhancing their visibility, in an increasingly crowded and highly competitive commercial environment. SMC works with specialist English and Arabic writers who have PR and journalistic backgrounds and leverages the strengths of their in-house professional resources to deliver results across traditional print media and broadcast channels, as well as the fast-paced digital and social media arena. Another area of expertise is consumer PR. SMC has a proven track record of success, keen insight into client motivations and an in-depth understanding of the regional markets in which it operates, all of which form the basis for SMC’s expertise in the B2C arena and mark it out as the best option for its clients. From new restaurant brands to healthcare services, SMC bring senior level strategic advisory capabilities and dynamic campaign strategies to the table; and are experienced in delivering Founded in 2015 Spotcheck is 100% owned by Mr. Nasser Sulaiman Al Haider, Chairman - Al Sulaiman Holdings. Led by Mr. Sulaiman Al Haider, Managing Director. Spotcheck’s Dubai operations focuses on preventive care screening technology and holistic wellness other than population management solutions. Mr. Manoj discusses the firm’s service offering in more detail. “Here at SPOTCHECK, we have offered our services to Dubai Health Authority, Government of Ras Al Khaimah, Serco, Petronash, Expo2020, Procter&Gamble, Abu Dhabi Golf Club, DPworld, Ministry of Education, Ooredoo, Dulsco, OMD to name a few. “The backbone of the solution is our screening device, the Automated Assessment Chair (AAC). As the name suggests, this device is in the form of a luxury chair and has the capability of conducting an entirely non-invasive health screening within 8 minutes. This time frame is sufficient to provide information on approximately 30 health parameters related to body composition, stress and vascular health. The user is simply required to sit on the chair and follow the onscreen instructions on the tablet that is attached. Upon completion of the solutions throughout the entire communications spectrum, providing its clients with the quality assurance and the results they demand. In addition, the firm’s experienced team provides strategic advice for success around business-critical issues, plans and projects, as well as public affairs campaigns and engagement with stakeholders and communities, in addition to providing support for major bids. Recent developments for SMC include the a comprehensive rebrand, creating a structure which now accommodates new standalone divisions Shamal Public Relations, Shamal Digital and Shamal Broadcast. This enables the firm’s clients to heighten their visibility across a broader range of platforms, throughout the increasingly competitive markets in the Middle East and Asia. Ultimately, companies today have never had such a variety of communication channels open to them to connect with their target audience. Therefore, SMC decided to add these new dedicated divisions, to keep up with market demand and ensure that it is always providing the latest and most creative strategies for clients. This will remain its ongoing focus as it looks towards an exciting and prosperous future. screening a color coded report can be produced immediately as either a hard or soft copy. “The second part of our solution is the Spotcheck Web Portal and Spotcheck Life Mobile App. The integrated web portal and mobile based health application effectively captures the screened health information. Graphs and charts can be created to display health progress. Another highlight of the portal is the availability of health experts such as doctors, yoga experts, fitness experts etc. Individuals can contact them to schedule both online and offline consultations. The individual is constantly apprised and advised of his/her health status and is provided with advice to maintain a healthy and active lifestyle. The health application constantly monitors the dietary requirements and physical activities of the user.” Moving forward, Spotcheck has a number of exciting opportunities ahead of it, as Mr. Manoj is proud to conclude. “Looking ahead, we are focusing to be a MNC and servicing people across the globe. Our vision is to be a model health care system across the globe by providing extraordinary concern and superior service in a caring, convenient, and cost-effective manner, using the latest and up- to-date technology.” Company: Shamal Marketing Communications Contact: Doris El-Geresy Email:
[email protected] Address: Office 106, Arjaan Office Tower, Dubai Media City, Dubai, PO Box 502701, UAE Phone: 00971 4 3652711 Company: Spot Check L.L.C Contact: Mr. Manoj Menon (CIO) Email:
[email protected] Address: Office No. 2116. Burlington Towers, Business Bay, Dubai, PO Box: 123036, UAE Phone: 00 97156 470 8973