MEA Markets African Excellence Awards 2018

16 MEA MARKETS / 2018 African Excellence Awards , Best Homestyle Cuisine Restaurant - Nairobi NyamaMama, part of the Good Earth Group, takes a contemporary approach to African food with its fun roadside diner inspiration. From the culinary to the Cocktails and retro culture, Mama brings the bustle of African cities to life in the heart of Nairobi, Kenya. We profile the group and explore the success it has achieved through this unique restaurant brand. Like the African baobab tree, The Good Earth Group invites each and every guest to celebrate the pleasures of society, under the coolness of its roof. Its mission is to be the leader in authentic and innovative hospitality offerings, true to the spirit of African traditions, interpreted with international flair. To achieve this, the group is committed to not only serving its community, but also to creating a new community beyond. Like the iconic baobab, translated to the 21st century, each of the group’s venues are designed as social hubs: places to meet, exchange, talk and listen, eat and drink, share and welcome. In hospitality, as in any service industry everything begins with recruitment and passion. Finding the right teams to execute The Good Earth Group’s vision has been central to its success, and as such the group invests heavily in its recruitment process, and thereafter in its training and development so that it’s teams have the skills to deliver the mission. Additionally, Good Earth also invest heavily in giving its teams the very best tools to the best possible job. From back-of- house equipment to technology and even creating the right working environment, these are all elements that help build the group’s commitment to excellence. As part of this approach, technology plays a vital role particularly when working across multiple outlets and brands. Technology helps from point of sales systems to effectively manage guest checks, team productivity, menu offerings and service efficiency. The group also integrates technology into its database of repeat clients so that they can create personalised offerings. When it comes to the back-of-house operation, the group integrates technology into its procurement and at its centralized kitchen to ACE18022 ensure there is minimal wastage on outgoing stock. Looking ahead, as African markets continue to grow in middle-class status and as a result their dining preferences, there will be many opportunities for us to take our concepts across borders particularly for Nyama Mama, which is a brand that resonates across the continent. To capitalise on their current success and unlock the brand’s full potential, the Good Earth Group are soon to launch a second outlet for the Nyama Mama brand, this compliments their existing signature outlet as well as their several Xpress branches across Nairobi city. The group also has additional concept openings on the horizon, including a signature Cocktail Bar and Lounge dedicated to craft cocktails, as well as an authentically modern Chinese Restaurant and Tea Room. These developments offer the group many exciting opportunities to grow even further and enhance its already impressive success.