African Excellence Awards 2023 51 Jun23298 SHK Consulting is a niche consultancy based in Nairobi, Kenya. It offers bespoke marketing, communications, and the design of luxury experiences for discerning clientele. It delivers a valued and high-level service, from one-off press campaigns to long term bespoke promotions, providing brands with strategy, marketing development, digital communications and more. SHK Consulting has built an excellent reputation, making it the first choice as lead for many clients across an interagency marketing mix. It has a portfolio including many prestigious brands ranging from exceptional home-grown talent putting their stamp on the market, to internationally renowned powerhouses. Examples include The Standard Bank, Forbes, Marriott International, Rémy Martin, Glenfiddich, and many more. Award-winning consultant Shreya Karia firmly believes that in the world of marketing a company is always defined by its last campaign. To stand out, she cites 3 critical components. First of all, it must extol passionate belief in the clients it serves, buy into their objectives, and what they represent. At SHK there is a policy, whereby if it isn’t excited about a client/ brand it won’t take them on. It is not in the best interests of either party if they do not share ideals that they live and breathe. Secondly, it is imperative to be authentic in the way one approaches work. Both in the way you interact and tackle strategy building, and in the time taken to understand how offerings connect with the consumer. This is an integral part of creating a genuinely meaningful plan of action. Thirdly she believes in the importance of continuous training, ensuring that you keep up to date with emerging trends, and research and deploy new technology that strengthens insights. She thinks it is important to be challenged to think, acquire new skills, and adapt. “Our mission has always been to drive purposeful strategies that connect our clients’ brands to the consumer in a relevant way – strategies that positively impact consumer lives.” Businesses are currently operating in a highly volatile climate, with competition, increasing inflation, and tighter margins impacting the bottom line. SHK wants to help its clients adapt and stay ahead of the curve as much as possible. It provides solutions that are practical, executable, and feasible in tough economic environments. The company espouses a model of rotating staff, which ensures an innovative mix of different people with varied strengths are employed on every project, avoiding complacency. Its ‘always learning’ culture is a real priority. On a personal level, Shreya has always nurtured a belief in mentoring young women, harnessing their skills and encouraging them towards a sustainable career path in the business. Because SHK operates in a country with a growing younger population, the reality is roles are limited for those exiting higher education/university. That is why it actively hires from within this segment, and firmly believes in giving young people with passion and commitment the right platform to build their skills. However, SHK also remains an attractive proposition for highly experienced senior personnel. It offers prestigious projects to work on autonomously, whereby they can take charge of entire campaigns across all touch points. This attracts professionals who are independent, and eager to push themselves within the working environment. In addition, SHK offers a strong work-life balance to its people, encouraging positive mental wellbeing and fostering vital community connections. Everything it does helps encourage a person to grow both inside and outside the company. SHK Consulting boasts a focus that always has been, and always will be, high-quality over mass volume. It knows that to be truly authentic in driving and delivering top quality work, the passion it requires is firmly rooted in African excellence on the continent. It is both determined and delighted to be able to showcase the tools and skills for impactful strategies in abundant existence in Africa. Furthermore, to add to its proficiency, it now boasts Brand Strategy Consultant of the Year 2023 (Kenya): Shreya Karia. Another terrific achievement for this amazing, forwardthinking company. Company: Shk Consulting Web Address: https://shk.co.ke/ Contact Name: Shreya Karia Brand Strategy Consultant of the Year 2023 (Kenya): Shreya Karia
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