MEA | African Excellence Awards 2024 From its home base of Shager City in Ethiopia’s regional state of Oromia, QuaLabels Manufacturers PLC serves as a leading provider of labels and packaging solutions. Held in particularly high regard for its unique expertise when it comes to converting flexible materials such as paper into sustainable, recyclable packaging and labels for the Ethiopian holdings of global brands, the company enjoys partnerships with such international market leaders as Coca-Cola and Heineken, to name just a couple. stablished in 2016, QuaLabels has grown considerably over the past eight years or so. Today, it is comprised of more than 250 dedicated employees and operates out of a spacious premises situated in the very heart of Ethiopia. From this leading manufacturing facility, the team execute this sustainable business-to-business venture, catering to the needs of those working in both the brewery and FMCG (fast-moving consumer goods) industries, affording every client their signature product quality commitment and exceptional customer service. QuaLabels ensures constant evolution is achieved by quite simply supporting the growth of its customers. As an extension of this, the company’s success can largely be attributed to its unique ability to anticipate both the short- and long-term goals of its clients, with twoway dialogue channels kept open at all times so that any necessary changes can be communicated well ahead of time and implemented seamlessly. All of this is done with strict adherence to the deep-rooted values of quality, innovation, sustainability, and social responsibility. The company makes sure that its values are embedded in the business’ day-to-day operations, seen in the likes of its strict quality control measures, desire to continue to move the needle when it comes to innovating across its design and production strategies, and finally, its eco-friendly manufacturing processes. On the back of this, it is the company’s vision to “become a world-class local commercial labels producer and packaging supplier”, and thanks to its quality packaging and labels, it is already well on the way to achieving this aim. In fact, as a result of significant demand for its services across this sector, QuaLabels is currently in the process of building a new, stateof-the-art packaging facility, with this expansion project entering into its final stages. A contingent factory that has been designed to address some of the slight inefficiencies of its existing workshop, this site is also helping the business to produce up to 95% more items than is possible using its current facility alone. This site has also helped the team to address gaps in both the supply chain and the market. Best Beer Labels & Flexible Packaging Manufacturer 2024 QuaLabels Manufacturers PLC E To go along with its shiny new factory, QuaLabels is also seeking out shiny new personnel, enhancing the skills of its workforce through a graduate trainee programme that sees recent graduates from local universities brought in, a scheme that is beneficial to both these individuals and the wider company alike. Young people bring with them new and innovative ideas, and this ethos aligns perfectly with that of the brand, which seeks to do the same so as to remain competitive and ensure it secures lasting contracts with big-name market players. Aside from simply changing the game through its innovative packaging solutions, companies like Coca-Cola and Heineken seek out a worldclass label producer like QuaLabels for its high-quality standards, on-time delivery, and competitive prices. The former is reflected further in the company’s quality policy, which sees it deliver flexible primary and secondary packaging materials and labels that are safe, ethically produced, and far and away exceed any legal requirements. Combined, this makes QuaLabels the one-stop shop for packaging. Yet another distinguishing element is QuaLabels’ sustainability and social responsibility pledges, with the company striving to reduce its carbon footprint and that of partner companies across Ethiopia. The company’s concern for its neighbouring communities does not end there, and it has already used its frontrunner position to aid in the construction of two schools, a local association for those aged 75 and above, and a waste paper reuse facility, showing how its pledges significantly surpass its operations and manufacturing alone. “Our commitment to sustainability has led to operational efficiencies, cost savings, and enhanced brand reputation, whilst our social responsibility efforts have created meaningful impact beyond our business operations.”
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