MEA | African Business Awards 2024 37 Based in Cape Town, LS Event Consulting has made a commitment to offering its clients honest and creative advice that accounts for timescales and budgets for optimal results. The company provides its services from start to finish, maintaining the highest standards possible throughout. Offering event management and production, venue finding and sourcing, meetings and conference management, and event planning and management on local, national, and international levels, LS Event Consulting aims to create events that exceed expectations and add value to its clients’ businesses. “Whether it be a meeting, gala dinner, or incentive, LS Event Consulting can take the stress out your event and save you time, money, and energy,” says Liezel. “By having our core services in-house, we benefit from clear lines of communication internally, which ensures a smooth and seamless experiences for our clients.” When working with a client, the first step that LS Event Consulting takes is to understand the reasons and goals behind the event, which allows the company to create and manage tailored events in accordance with the required objectives and themes. Depending on the level of involvement chosen, the team of industry experts at LS Event Consulting can entirely organise and execute the event or integrate seamlessly to act as an extension of the client’s team. The company prides itself on this ability to offer a personalised service delivered by a dedicated team. “This tailored approach, along with our flexibility in services, allows us to build strong client relationships, where our clients return time and time again,” Liezel tells us. “We offer extensive choices to our clients using our knowledge of venues and suppliers in Cape Town, Johannesburg, and indeed Africa. We compliment this with building strong supplier and partnerships in the cities we do not have a permanent presence.” Wanting to offer extensive choices to its clients, LS Event Consulting has curated an impressive team of sub-contractors and industry partners that understand the company’s attention to detail, timeline-driven process, and strict adherence to budgets. In recent years, LS Event Consulting has assisted in developing creative concepts for conferences and events being held in Dakar, Nairobi, Luanda, Dar Es Salaam, Kigali, and Windhoek. Furthermore, the company assisted online trading platform EXNESS in opening its first and second offices on the African Continent, in Cape Town and Nairobi. Not only have these projects allowed LS Event Consulting to contribute to the growth of the events industry, but they have also allowed the company to drive economic development and prosperity in Africa. What’s more, LS Event Consulting has gone to great lengths to aid the local economy through its operations. Events, particularly larger-scale ones such as conferences, attract both local and international attendees, who require accommodation, transportation, food, entertainment, and souvenirs. Hosting events provides an opportunity to highlight the rich cultural heritage of the hosting region to attendees. The incorporation of local traditions, entertainment, and cuisine into LS Event Consulting’s events fosters an appreciation for local culture that in turn boosts tourism revenue. LS Event Consulting’s economical contributions extend beyond increasing tourism, as Liezel tells us, “Each project requires a diverse range of talents, from marketing professionals, technicians, caterers, and more. By flying a core team, hiring local talent, and partnering with local businesses, we have created employment opportunities, thereby contributing to reducing unemployment rates in the region.” Demonstrating this commitment to social responsibility has allowed LS Event Consulting to attract likeminded clients who share the company’s vision for the future. Looking ahead, Liezel tells us that the company is looking forward to executing décor for events in Kigali, Rwanda, and Marrakesh later in the year, in addition to producing the décor for a large international group of 600 visiting Cape Town in September. LS Event Consulting will be focusing on maintaining modernity, aiming to deliver cutting-edge, creative interpretations of its clients’ briefs, whilst upholding its reputation as a boutique firm known for offering a personalised service wherever the client requires. It is for this unwavering dedication that LS Event Consulting has been awarded the title of the Best Boutique Event Consultancy 2024 – South Africa. Contact: Liezel Short Company: LS Event Consulting Web Address: https://lseventconsulting.co.za/ Best Boutique Event Consultancy 2024 – South Africa LS Event Consulting is a leading provider of event management services for its corporate and incentive clients’ meetings and events, at both a local and national scale. The company has been recognised in the African Excellence Awards 2024 for its dedication to delivering excellence with each event it undertakes. Below, we catch up with Liezel Short, Owner of LS Event Consulting, to learn more.
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