MEA | African Business Awards 2024 45 TrevPAR World Group Holdings utilises datadriven processes to increase and optimise profits for a wide range of businesses within the hospitality sector. Through forming partnerships with various international organisations, the company offers all-encompassing solutions for commercial readiness. The solutions include total revenue management, channel management, global distribution platform connectivity, central reservations, integrated marketing, and brand development services. Through these solutions, TrevPAR World Group Holdings aids its clients in boosting their business’ performance and profits. “The primary objective of TrevPAR World Group Holdings is to optimise hotel profits by implementing unique data-driven strategies that allow hotel owners and operators to track, adjust, and improve all performance metrics of their business and its outlets, both in the short and long term,” Derek tells us. Derek Martin founded TrevPAR World Group Holdings in 2016 and has masterfully guided the company from success to success ever since. Having worked for over 19 years within the sector, Derek is an experienced hospitality professional that understands exactly what it takes for a hotel to succeed in the market. Achieving a Bachelor of Commerce degree in Hospitality Management from NHL Stenden University of Applied Sciences, Derek’s enthrallment for revenue management has been the driving force behind his illustrious career. After recognising a talent gap in revenue and data analytics across Africa, he returned to his home in South Africa and established TrevPAR World Group Holdings. With a focus on enhancing the financial performance of businesses within the hospitality industry, TrevPAR World Group Holdings specialises particularly in aiding hotels of all sizes. “These hotels represent a diverse portfolio,” says Derek, “including large international corporate brands, as well as local independent hotels and lodges. With a proven track record and expertise in the hospitality industry, TrevPAR World Group Holdings is dedicated to driving success and maximising profitability for their diverse range of clients.” In the hospitality industry, total revenue management refers to the strategic approach that concentrates on improving revenue by coordinating all revenue streams and considering their impact on the business’s overall profitability. This approach involves managing revenue generation activities across the various departments and services that make up the hotel, including rooms, food and beverage, conferences and banquets, and spa and wellness activities. A core aspect of total revenue management is considering the total revenue per available room, which is also known as the TrevPAR. This considers the revenue generated from room sales, as well as additional resources such as food and beverage sales, the utilisation of spa services, and events. Incorporating TrevPAR into their revenue management strategy enables hotels to develop a complete understanding of their financial performance and can make strategic decisions to further increase their overall revenue. TrevPAR World Group Holdings understands that traversing this landscape can be difficult for those lacking in experience and has designed an innovative course to combat this issue. The TrevPAR World School of Revenue Management provides clients with a course that explores the increasing importance of revenue management in routine hotel operations. This course will equip participants with invaluable insights and the skills required to successfully navigate the challenges and opportunities presented by revenue management. With a wealth of industry expertise and a commitment to sharing its knowledge to boost its clients’ profitability, TrevPAR World Group Holdings has certainly established itself as an industry frontrunner on a clear trajectory to success. Enabling clients to reach their potential through not only aiding their revenue management but also delivering educational courses to broaden their understanding of it means that the company is ensuring the success of the industry for years to come. “Currently, the Group manages over 10,000 rooms per day across 58 cities in ten different countries,” Derek tells us. “The main focus remains on leveraging data processes to effectively increase profitability and ensure the success of these businesses.” Moving forward, TrevPAR World Group Holdings will continue to deliver excellent revenue management services to its clients, optimising financial performance and boosting the economy in doing so. It is for this resolve that MEA Markets have awarded TrevPAR World Group Holdings the title of Revenue Management Company of the Year 2024 – South Africa. Contact: Derek Martin Company: TrevPAR World Group Holdings Web Address: www.trevparworld.com Revenue Management Company of the Year 2024 – South Africa TrevPAR World Group Holdings is a renowned data analytics company that specialises in delivering revenue management services to the hospitality industry. Based in Midrand, the company aims to optimise profits for businesses in the sector via specialist strategies. Here, we speak with Derek Martin, Founder and CEO of TrevPAR World Group Holdings to learn more about the company’s rise to success.
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