MEA | African Excellence Awards 2024 46 Jul23190 May24652 Brand Strategy Agency of the Year 2024 - Kenya At the heart of its operations, SHK Consulting, based in Kenya, is a specialized brand agency that delivers bespoke marketing services, strategic communications, and innovative experiential ideas. Whether tackling single press events or crafting entire marketing campaigns, the team is dedicated to creating transformative experiences meticulously tailored to meet the expectations of the most discerning clientele. With an extensive network and a full range of services, SHK Consulting boasts a history of repeat collaborations with diverse and distinguished brands, both local and international. Priding itself on an impressive portfolio of over 300 projects, 13 years of professional expertise, and a loyalty rate that sees more than half of its business sourced from repeat clientele, this team has emerged as the premier choice for a diverse roster of local and international clients in need of unparalleled, integrated marketing services. Renowned for its adept marketing and communication strategies across East Africa, SHK Consulting’s proficiency spans four main pillars: brand strategy, marketing, communications, and experiential. What distinguishes SHK Consulting is its capabilities in brand strategy, which is foundational to its comprehensive suite of services. The team excels in guiding clients through the process of identifying their core identity, understanding their target audience, and innovating ways to deliver tangible value. Whether it’s assisting startups to establish a market presence or helping seasoned brands to rediscover their image or positioning, the agency leverages strategic planning aligned with impactful communication to secure industry-leading outcomes. Integral to every project SHK Consulting undertakes are its core values of passion, commitment, and authenticity. Reflecting on how these principles guide their operations, Shreya Karia, Founder shares, “Our ethos dictates that unless we can genuinely resonate with a client and their brand, we don’t engage with them. Our success and theirs hinge on our ability to wholeheartedly embrace and advocate for their vision.” Another cornerstone of SHK Consulting’s work and culture is a dedication to growth and learning. This is evident in the agency’s investment in constant training programs that capture the essence of current market dynamics and tech, ensuring the team grows on a both personal and professional level to remain at par with the fast-evolving industry. To translate these cutting-edge skills into results, SHK Consulting adopts a collaborative approach, creatively involving both seasoned experts and budding professionals in client projects. Highlighting its innovative work, a notable project that stands out is the late 2019 ‘Think a Century Ahead with Louis XIII and Cottars Safari Camp’ campaign. This initiative intricately wove together the narratives of Louis XIII, the superlative cognac crafted over four generations or 100 years, and Cottar’s Safari Camp, an iconic safari lodge with a storied 90-year legacy in conservation and wildlife in Kenya. Anvita Shah, Head of Brand Strategy highlights, “This campaign intricately showcased the innate balance between our ecological footprint and the passage of time. It serves as a reminder that every decanter of Louis XIII is not just a product but a legacy spanning generations, compelling the brand to always plan for a century ahead. Similarly, Cottar’s Camp is driven by the vision of ensuring tomorrow’s environment benefits from today’s conservation efforts. Finding synergy between brands across different continents and contextualizing them for the discerning consumer in this way truly changed the way experiential concepts can and should approached.” Taking cues from the visionary ethos of its campaigns, SHK Consulting understands that remaining indispensable to its clients in an ever-evolving economic environment – marked by rising inflation, narrow profit margins, and fierce competition – means consistently helping them to stay ahead of industry trends. The agency achieves this by crafting tailored solutions that spotlight the distinctive qualities of its clients within their specific sectors. Never advocating for a one-size-fits-all approach, SHK Consulting adopts a philosophy where quality trumps quantity, offering a highly customized experience for each client. Entrusting a brand to an external agency is a significant decision for any business, and SHK Consulting is acutely aware of the weight of this trust. While the trend in the industry is increasingly to automate tasks traditionally performed by humans, this award-winning agency prioritizes using technological tools to amplify the capabilities of its human workforce. This approach has allowed the agency to shine as a beacon for brand strategy consultancy across the African continent. It is with immense pride that we highlight SHK Consulting as a standout entrant in the African Excellence Awards 2024. Contact: Bradley Sherman Company: SHK Consulting Web Address: https://shk.co.ke Email: [email protected] Shreya Karia, Founder Anvita Shah, Head of Strategy Louis XIII & Cottars campaign
RkJQdWJsaXNoZXIy NTY1MjM3