MEA | African Excellence Awards 2025 In today’s fast-paced environment, brands now need more than mere marketing; they need dedicated storytelling, strategy, and seamless execution across platforms. There is an almost overwhelming demand for businesses to remain relevant in this space through the ongoing provision of relevant and engaging content. Enter Universal McCann Nigeria, a leading full-service media agency based dedicated to removing the guesswork from marketing by providing clients with comprehensive media strategies and solutions. As Universal McCann Nigeria is named in the African Excellence Awards 2025, we found out more about its superior services. niversal McCann Nigeria, an affiliate of IPG Mediabrands, is an instrumental player in the global advertising sphere, contributing to a network of more than 18,000 media and marketing specialists across 130 countries. Based in Lagos, the company serves a diverse range of global and local clients, hailing from an array of sectors that include finance, oil and gas, streaming services, online retail, fast-moving consumer goods, telecommunications, and non-governmental organisations. Combining better science and better art, Universal McCann Nigeria delivers better outcomes for its clients during critical media moments. To achieve this, it offers a comprehensive suite of services, comprising media strategy, planning, buying, and execution, leveraging local insights, global reach, and proprietary tools such as the Growth Accelerator. As a result, the company has achieved a leading reputation for exceptional marketing solutions that are simply unmatched by its competitors. Since its inception, Universal McCann Nigeria has operated upon a study foundation of core values. These values entail respect for all; accountability to excellence; a commitment to diversity, equality, and inclusion; collaboration through trust; and an unwavering responsibility to its local communities and the future. The company utilises its core values to shape its daily operations – from client engagements to internal decision-making – ultimately fostering a Best FullService Media Company 2025 – Lagos U culture deeply rooted in care, transparency, and excellence. In fact, Universal McCann Nigeria allows these values to guide it towards its overarching mission statement, which is to empower brands to achieve their full growth potential through a people-first approach, strategic connectivity, and the smart usage of artificial intelligence. In a challenging economic climate driven by a number of varying factors, this mission aligns with the landscape’s need for efficiency, innovation, and local adaptivity – continually ensuring that brands thrive even amid the uncertainty of ongoing market fluctuations. The market is crowded with emerging marketing entities, all striving to position themselves at its very forefront. Universal McCann Nigeria stands out from the crowd for its data-driven innovation, bespoke client strategies, and curiosity-led philosophy. The company employs proprietary tools such as its Growth Accelerator, customised specifically for the Nigerian market, as well as fostering a culture that encourages bold-thinking and challenging norms – resulting in campaigns that truly shine. Universal McCann Nigeria’s approach has consistently driven remarkable results, underscoring its reputation as a trailblazer in the media industry. The agency has delivered transformative projects, including the highly successful launches of Spotify and Amazon Prime Video in Nigeria, each underpinned by deep local insights that redefined entertainment consumption nationwide. UM Nigeria has also facilitated the re-entry of Emirates Airline after a three-year hiatus and successfully launched American Express into the Nigerian market. These milestones not only reflect the agency’s exceptional execution capabilities but also its significant contribution to shaping Nigeria’s media, entertainment, and digital economy. Another notable project is the Breath of Life Campaign, revolving around a Prime Video original film following a gifted clergyman who rediscovers his purpose through an unexpected friendship - a powerful story of faith, loss, and redemption. The film has been praised for its emotional depth, strong performances, and storytelling, making it a standout in Nigerian cinema. Breath of Life received multiple awards at the 2024 Africa Magic Viewer’s Awards
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