MEA | African Excellence Awards 2025 Standing as the most populated country in Africa, Nigeria is a growing hub for the medical tourism market – offering significant opportunities for the sector. At the forefront of this evolving industry is Cynosure Aesthetics, a unique medical facility providing nonsurgical and surgical aesthetic procedures in alignment with global best practices. Helmed by Dr. Ogbe Omoruyi, Cynosure Aesthetics is on a mission to meet the increasing demand for aesthetic and reconstructive plastic surgery in Nigeria, all the while setting exceptionally high standards across the field. Based in Lagos, Cynosure Aesthetic is more than a plastic surgery clinic; it is a testament to Dr. Omoruyi’s vision and the dedication of his team to providing world-class aesthetic care to its community in Nigeria. Since its inception in 2016, the facility has offered affordable, high quality services that rival the best international providers – not only transforming the lives of countless individuals but also shaping the future of healthcare across the country. Today, Cynosure Aesthetic proudly stands at the forefront of medical tourism reversal, upholding the highest standards of patient care and surgical excellence. Cynosure Aesthetic offers a comprehensive range of aesthetic and reconstructive surgeries, leveraging advanced technologies and techniques to achieve its clients’ wants and needs. These procedures include liposuction, mini-abdominoplasty, nasal injury repair, otoplasty, rhinoplasty, skin graft surgery, medial thigh lift, scar revision, fat transfers for liposculpturing, and a variety of breast surgeries, such as lump excision, conservation, mastectomy, and augmentation – with implants and with fat. Combining world-class expertise with a deep understanding of the unique aesthetic needs of its clients, Cynosure Aesthetic has certainly distinguished itself as a premier facility renowned across the African region for its cutting-edge technology, personalised care, and commitment to safety – each of these qualities combining to ensure exceptional outcomes that exceed client expectations. Its dedication to delivering transformative results, whilst stringently upholding the highest ethical standards, makes Cynosure Aesthetic the trusted leader in aesthetic and reconstructive surgery. To maintain its position at the industry’s forefront, Cynosure Aesthetic is driven by a series of core values, which combine to form the very foundation of its sustained success. Comprising excellence, innovation, teamwork, credibility, and compassion, each of these values contribute towards a seamless, patientled experience that delivered by a team of hardworking professionals expertly trained to uphold these values at all times. Each member of its team prioritises excellence through an unwavering commitment to exceptional results and promote innovation by embracing creating thinking and state-ofthe-art technologies, adopting a collaborative approach at all times. The facility ensures that every member of staff demonstrates integrity, trust, and transparency in all interactions, as well as a commitment to compassion through patient-centric care rooted in empathy and understanding. “The internal culture in our organisation is grounded in our core values,” Dr. Omoruyi told us. “These values shape the way we interact with patients and colleagues, and they are consistently reinforced throughout the organisation to maintain a high standard of service delivery. We attract the best talent by aligning our recruitment strategies with the core values of our internal culture. We understand that attracting the right candidates goes beyond qualifications; it’s also about finding individuals who resonate with our mission and are committed to delivering compassionate, high-quality care.” To ensure that all members of the team remain aligned with Cynosure Aesthetic’s vision, the facility conducts monthly clinical meetings. In these meetings, staff from different units present on various medical topics relevant to the hospital’s practice. These sessions promote interdisciplinary learning and help to keep everyone informed about ever-evolving best practices. This day of the month is set aside exclusively for training and capacity building, with no surgeries performed whatsoever – allowing staff to focus entirely on learning, including how to effectively operate new or specialised equipment. With this approach, Cynosure Aesthetic is wellequipped to lead the market with exceptional, unrivalled surgical solutions and patient-led care. The facility has recently seen a significant milestone in the establishment of a larger, state-of-the-art hospital in a more accessible part of Lagos. This facility is equipped with advanced medical technologies and modern infrastructure designed to enhance patient care and comfort. Not only is this facility designed to boost patient comfort and improve care, but it also features a significantly upgraded Accident and Emergency department. Previously, Cynosure Aesthetic’s emergency services were rather limited in scope, with a strong focus on plastic surgery-related cased. However, the new unit has been expanded and equipped to handle a broader range of emergencies – medical, surgical, and traumarelated – establishing it as a crucial resource for the surrounding community. This upgrade ensures that Cynosure Aesthetic can provide timelier life-saving interventions at a more readily available level to people in the area, especially during critical situations where every second is crucial. From an economic perspective, this expansion has created new employment opportunities across the region – both directly within the hospital and indirectly through supporting industries, such as medical suppliers, construction, and local businesses. Not only that, but it has also contributed significantly towards Nigeria’s healthcare industry by improving access to quality plastic surgery services, thus reducing the need for patients to travel long distances to the mainland for such services – another step forward in Cynosure Aesthetic’s mission to reduce outgoing medical tourism. “The completed expansion also reflects a growing trend,” commented Dr. Omoruyi, “of healthcare investment in Africa – demonstrating that high quality, locally accessible healthcare can be achieved on the continent. We are working to help retain healthcare spending within Africa – particularly within the field of plastic surgery – ultimately supporting the continent’s sustainable economic development.” From committing to continual improvement to delivering practices wholly rooted in patientled care, Cynosure Aesthetic has risen to stand as a leader in Nigeria’s medical landscape. Balancing its social responsibilities with Best Plastic Surgery Facility 2025 – Nigeria
RkJQdWJsaXNoZXIy MTUyMDQwMA==