17 Hisense will continue to respond by strengthening local service capabilities, developing technical talent and service partners, and using information systems, AI and technological innovation to better understand the needs of different customers, households and service scenarios. The goal is to make service increasingly professional, efficient, personalized and caring — while keeping the customer at the centre of every decision. From South Africa, Hisense also aims to share its growing local service experience and innovative practices across the broader African market, contributing to higher standards of customer service across the continent. This reflects a broader commitment to building Africa for Africa — developing local people, strengthening local capabilities and creating service solutions that are rooted in the needs of African consumers. Thirty years in South Africa represents more than the passage of time. It represents a long-term commitment to the people and families Hisense serves. From products to service, from efficiency to experience, and from solving problems to creating moments of genuine connection, Hisense South Africa continues to believe that true service excellence is not measured only by how many problems are resolved, but by how every customer is treated along the way. In the next 30 years, Hisense will continue to put customers at the centre, fulfil its promises through professionalism, drive transformation through technology, and bring warmth through service — building Africa for Africa and opening a new chapter of service excellence in South Africa and beyond. By combining information systems, AI and data with professional technical teams and customer service expertise, Hisense is working toward a service model that is more efficient and intelligent, while remaining human and responsive to individual needs. Building Professional Capability Through Local Talent Behind every great service experience are skilled people. As televisions, home appliances and smarthome technologies become more sophisticated and connected, after-sales service increasingly requires deeper technical expertise. Hisense South Africa therefore continues to invest in local technical talent, service partners and skills development. As part of this commitment, Hisense is working with Northlink TVET College and the National Treasury Jobs Fund Project Office to connect vocational education with industry requirements and real-world technical service environments. The collaboration creates opportunities for young South Africans to develop practical technical skills, gain exposure to the consumer electronics and home appliance service industry, and build pathways toward future employment and professional development. For Hisense, investing in local skills is not separate from customer service. It is part of building a sustainable service ecosystem. Stronger local talent creates stronger local service capability — and stronger service capability creates a better customer experience. By investing in people as well as technology, Hisense is strengthening its ability to serve South African consumers today while helping develop the technical expertise needed for the future. Putting Every Customer Need First Technology, networks and technical capabilities may change the way service is delivered, but the principle at the heart of Hisense service remains simple: Put the customer’s needs first. Closing a service ticket does not necessarily mean the job is done. Was the customer’s problem genuinely resolved? Was the customer understood? Did the customer feel that someone took ownership of the issue? Did the experience demonstrate professionalism, respect and care? These are the questions that matter. From the moment a customer asks for support until the right solution is delivered, Hisense aims to take ownership of the service journey. The goal is not simply to solve a product problem. It is to solve the customer’s problem. Hisense South Africa A television, refrigerator or washing machine may be a product, but when it stops working, it can affect the everyday life of an entire household. That is where service becomes more than a process. It becomes an opportunity to listen, to help and to demonstrate that the relationship with the customer matters. Hisense strives to take every request seriously, solve every problem with care and bring professionalism and warmth into every interaction. Serving every customer with care. Bringing warmth to every home. Creating moments that genuinely move people. Building local capability, developing local talent and, ultimately, building Africa for Africa. For Hisense, this is the true meaning of service excellence. The Next 30 Years: A New Chapter of Service Excellence The Excellence Award for Service of the Year at the 2026 African Excellence Awards recognizes the progress Hisense South Africa has made, as well as the collective efforts of its customer service teams, technicians, service partners and support functions. But the award is not the ultimate measure of success. Customer recognition is. As Hisense South Africa enters its next 30 years, customer expectations will continue to evolve. Products will become smarter. Digital experiences will become more seamless. Consumers will expect faster, more personalized and more transparent service.
RkJQdWJsaXNoZXIy MTUyMDQwMA==