Business Awards 2020

MEAMARKETS / 2020MEA Business Awards 27 , Best Alcohol Delivery Service - UAE LegalHomeDelivery The last fewyears have seen the relaxation of rules surrounding alcohol in theUAE, which has allowed business in this industry to rise up andfind their own place in themarket. The team at LegalHomeDelivery provide the only legal wines, spirits and beers home delivery service in Dubai, launched and supported by theUAE’s two leading premium liquor retailersMMI and African + Eastern.We take a closer look to find outmore. The stigma around drinking is slowly being removed in the UAE. While still illegal in public places, private property provides the ideal location for those who want to indulge in the finer things in life. When the COVID-19 pandemic began, it seemed there would be no solution for those who wanted to drink through the lockdown, but the efforts of the teamat LegalHomeDelivery have provided a unique service in unprecedented times. Available to all Dubai residents who hold a valid liquor licence as well as tourists on presentation of their original passport, LegalHomeDelivery has proven to be a service that prizes quality, convenience and legality above all else. This is a service not designed as competition, but a complimentary approach that will serve the community more effectively. Combining the talents of African+Eastern and MMI, the firm has quickly become a mainstay of the region. From the moment an order is placed online, the highest standards are met to ensure that clients receive exemplary treatment. Products are transported and stored in temperature-controlled conditions, being hand-delivered by members of the team. Since usage increased in March 2020, LegalHomeDelivery has made a special effort to stay ahead of customer trends, expanding their impressive range of items, introducing promotional products and giving patrons the ability to select a delivery day and time to suit them. During the COVID-19 pandemic, the LegalHomeDelivery team has performed exceptionally well. Their hard work has given customers Dec20483 access to over 500 wine, spirits and beer brands from around the world. With the firm acting as host to the top 5 World’s Most Admired Wine Brands by Drinks International, the top 10 spirits brands in the world and an outstanding range of beer & cider, there is something for every to enjoy. Of course, operating in the UAE has its own unique challenges, and nowhere is this more obvious than in the drinks industry. With constant changes and alterations to the law, the team have employed a team of experts who make it their business to ensure that LegalHomeDelivery continues to operate within the boundaries of the law. As a pioneer in the sector, the team know that their work sets a precedent for all those who follow. It’s not easy to adapt to circumstances like the COVID-19 pandemic, but from this crisis, a business success was born. LegalHomeDelivery is an enterprise that has not floundered under pressure but flourished. While the team had to change the way they worked to survive in these difficult circumstances, it’s little wonder that they are now looking at ways in which the business can continue to operate in the new normal that a post-COVID-19 world represents. Company: LegalHomeDelivery Contact: Renee Mallia Email: [email protected] legalhomedelivery.com