Business Awards 2020

46 MEA MARKETS / 2020MEA Business Awards , Best Online Fundraising Solution - Israel CauseMatch CauseMatch is the international provider of online fundraising tools for non-profit organisations, equipping themwith the resources they need tomake positive impacts that will change the world. The CauseMatch platformhelps raise a fundraising campaign from the ground up, using strategy, creativity and technology to create movements that are three to six- times more effective than traditional online platforms. We take a closer look at the firm that is leading the next generation in fundraising technology. Established in 2016, CauseMatch presents the next generation in online fundraising tools for non-profit organisations. Having served more than a thousand organisations in less than five years, and powered over two million unique donations, CauseMatch has established itself as an effective business model that is profitable and a proficient agent for social change. Providing fundraising solutions that have been proven to be on average between three and six-times more effective in raising money than traditional online platforms, CauseMatch seeks to equip non- profit organisations with the resources they need to make significant change, thus fulfilling their missions to make the world a better place. CauseMatch’s strategies combine creativity with professional development and technology, in order to facilitate constant innovation and growth that will enable superior service for clients. It is for this reason that CauseMatch prioritises customer service, enabling the firm to evolve to best serve clients whilst staying at the cutting-edge of the industry. In order to maintain the high levels of customer service and platform capabilities that CauseMatch has become known for internationally, the firm invests heavily in training the customer success teams. Training promotes the core leadership values that are upheld at every level of CauseMatch to guide how the firm thinks, operates and lives Integrity, Customer Obsession, Insistence on the Highest Standards and Act Now, Invent Ahead are all driving philosophies of CauseMatch. As a team that boasts mutual respect, flexibility, and commitment, CauseMatch is constantly supporting its individuals along their personal and professional paths of development. The award system in place encourages colleagues to celebrate other colleagues as they all operate in content, insightful collaboration towards a common goal: elevating the technological capabilities of fundraising tools. Throughout the Covid-19 pandemic, CauseMatch’s success has taken off, as in-person fundraising events have ceased to be a viable option and the power of crowdfunding in helping organizations to not only survive, but thrive has become clear. In the early stages of the pandemic, charitable organisations felt the detrimental impacts of cancellations and postponements of countless events, whilst donors were struggling in the midst of a drop in the stock market and a rise in unemployment. Uncertainty and financial instability pervaded every country and sector, and philanthropy was hit hard as a result. By summer 2020, however, organisations had learned how to meet the needs of their service recipients digitally, thus avoiding the limitations of Dec20208 the pandemic and government regulations. Donors felt a collective need to give and contribute to the good in the world that has been eclipsed by fear, instability and grief. Whilst the virus continues to devastate lives around the world, CauseMatch’s clients and donors remain committed to shining a light in the darkness. CauseMatch adapted quickly and effectively to accommodate the digitization of fundraising. Adding capabilities for virtual event programming, the platform makes it easy to host virtual rally events or dinners, whilst the customised dashboards created by CauseMatch allow clients greater control over their campaigns. Additional features like Donor Rescue which brings back donors who did not complete a donation were designed to boost engagement with non-profits and their campaigns. Thus, as the charitable sector saw a resurgence in the second half of 2020, CauseMatch was operating at an optimal capacity to accommodate global generosity and goodwill. Having operated across continents since its inception, with a sales and operations team based in Israel and a development team in India, the transition to remote working was seamless for CauseMatch. However, the teams have felt a tremendous sense of camaraderie and family empowered by the success of the platform that they would like to celebrate together, but for now, can only do so virtually. However, with developments in technology enabling CauseMatch to make it even easier for organisations to manage campaigns and optimise donor experiences, there will be a great deal to celebrate once the teams can reunite. The result will be more satisfied customers and more satisfied donors, who are working together with CauseMatch to make the world a better place. Company: CauseMatch Contact: Yael Goldberg Website: www.causematch.com