Business Awards 2020

MEAMARKETS / 2020MEA Business Awards 61 , Africa’s Leading Through-The- Line Agency 2020 Offlimit Communications Established in 2004, Offlimit Communications is an experiential marketing agency that aims tomove businesses and brands forward. Recently, we caught upwith Jérôme Cohen to find out more about Offlimit Communications and theirmeteoric rise to success. Operating throughout the African continent, Offlimit Communications is a through-the-line communications agency that subscribes to the sole mandate to do work that matters. Going into further detail, Jérôme begins by providing us with an overview of the firm and the vast range of services it provides to its diverse client base. “Here at Offlimit Communications, the end goal is to customise brands interaction and integrations by creating experiences that leave customers with lasting, positive brand impressions. While serving a wide array of clients across the consumer, lifestyle, telecommunications, and alcoholic beverage sectors, we create ownable, long-term activation assets through strong and creative strategies, which combine to build and grow enduring brands. Not just limiting ourselves to South Africa, we have footprints in Zambia, Botswana, Cameroon, Kenya and Ghana and the wider African region.” From the inception of the firm 16 years ago, Offlimit Communications set out to deliver work that matters for the client. Naturally then, in this regard communication with its clients is very important if the firm are to achieve its objectives, as Jérôme explains further. “Having always treated the client’s brands as our own, we are there to relieve them of the day-to-day pressure and to add value wherever possible. Based upon our can-do attitude, strong determination, and unwavering resilience mindset, we strongly believe in not only meeting but also exceeding our client’s expectations.” Competing in the African marketing arena can be a challenging experience, however as Jérôme informs us, the firm has been able to stand out from the crowd thanks to its quality of products and pricing. “By delivering premium products at a competitive price, we are able to take our clients from problem, to solution, to change. While delivering excellence within a 360 full solution, we are further enhancing our reputation and gaining invaluable industry experience.” Since its establishment, the firm’s staff members have played an instrumental role in the success of Offlimit Communications. When discussing the internal culture, Jérôme highlights the vital role the team have played in establishing the firm as one of Africa’s leading through-the-line agencies available today. “It’s important our team enjoy and have fun with their work whilst maintaining the high standards that we always deliver on. With a culture that applies a positive lens of where there is a crisis there is an opportunity, in this regard our multi-skilled and multidisciplinary team often learn their craft before perfecting their skills.” Dec20206 Remaining at the forefront of emerging trends and developments has been key, particularly with the firm working in an industry like marketing where changing markets are so fast paced. “Staying mindful of industry developments has enabled us to offer our clients an integrated bespoke communications strategy, and expand our services to include a digital and social media marketing division.”, says Offlimit Communications Managing Director, Garon Bloom. Many businesses in the marketing world have suffered from COVID-19, however through the guidance of CEO Jerome Cohen, Offlimit Communications have emerged from the pandemic a lot stronger, which Garon is keen to point out. “Thanks to the strategic determination of Jerome, we have been able to revitalise and repurpose our existing experiential strategies to offer a digital solution to meet clients’ objectives.” Looking ahead to what the future holds for the firm, Garon signs off by revealing the hopes he has for Offlimit Communications, including an expansion of the business in the years to come. “As we continue to grow, expansion is certainly high on our radar. In particular, we are looking at the expansion of our services and extending our presence over the African continent and globally. Beyond this, we will always strive to defend our position as market leaders and maintain a streamlined structure moving forward.” Company: Offlimit Communications Contact: Jérôme Cohen Website: www.offlimit.co.za