Business Awards 2020

MEAMARKETS / 2020MEA Business Awards 63 , Most Creative Landscaping & Architecture Studio - UAE Deffufa Décor LLC Named after an architectural marvel of the ancient world, Deffufa Décor has beenworking to bring traditional aesthetics and elegance into the modern day. Deffufa Décor LLC is an interior design company that champions being a modern company inspired by historical design and tradition. This focus on keeping historical influence at its heart is, literally, in the name – ‘Deffufa’. Deffufas are a type of structure in Nubian architecture, the word itself deriving from both the Arabic and Nubian language. The buildings themselves, of the three thus uncovered, have been regarded as hugely influential temples or royal structures within which are works of architectural wonder – columned chambers, lavish interiors, and complex networks of passageways. Deffufa Décor seeks to emulate this level of enchanting design within what it creates for its clients, founded on the genuine and enduring passion that has permeated every aspect of its business model. It offers landscaping services in everything from design and execution to maintenance, interior design, and architectural services, with an expansive portfolio to be found on its website. Within Deffufa Décor, it boasts a wide range of people with a variety of skillsets and abilities. Due to this it can handle a myriad of projects, having already completed work in places such as Qatar, Oman, the UK, Canada, and both South and North Sudan. By taking a long form view of the design process, it seeks to create and maintain relationships with its clients, ensuring that every project makes for a potential return customer. It works with the client throughout all the different stages, starting with the initial inception of the idea that it will collaborate with them to finalise, and following it through all the way to development and installation. Operating in multiple regions across the United Arab Emirates, its influence covers the Arabian Gulf, Western Europe, the Mediterranean and South Africa. It welcomes anyone to discuss potential projects ideas with its team, encouraging comments and observations on its work. In general, its clients are majority high profile and commercial projects – the size of the task at hand may vary, but in all things, it strives to offer quality work at economic prices. During this, it will staunchly avoid bureaucracy, valuing an attitude of flexibility that will allow it to treat every project as the unique set of circumstances that it is. Ingrained in its process are also its core values: passion, innovation, simplicity, commitment, and customer satisfaction. These values allow it to work to its philosophy of making a difference through finding new and different ways to refine its approach. Of course, even for such a dedicated and wide-reaching company, the challenges of the past year have been myriad and notable for Deffufa Décor. The outbreak of the Covid-19 pandemic has a negative impact on the economy and all industries across the world: governments have had to divert large sums of their budgets away from certain sectors to fund testing and treatment. The United Arab Emirates government itself has been attempting to overcome significant issues, facing down a struggling economy as travel and tourism is at an all- time low due to the implementation of travel restrictions. Nov20814 Indeed, within its industry, Deffufa Décor saw a trend of its larger competitors having to form smaller subsidiary companies to delegate tasks to. This tended to be a measure put in place to manage workload without effecting the company’s overall prestige. Even in the face of these shifts, however, Deffufa Décor remained steadfast in its business model and practises. Due to being a medium sized enterprise with a roster of loyal clients, it is optimistic that it can continue to rely on being trusted with their money. Furthermore, being based in Dubai allows it access to the wider MEA region on a grand scale. Internally, it likes to ensure its employees are remaining versatile and motivated, always experimenting with new materials and design practices to keep creativity moving. This can make hiring new staff difficult as it looks for those who think outside of the box of standard interior design. However, it means that once the right candidate is selected, they can truly flourish – in its search for new and fresh voices, it likes to hire from a talent pool of new graduates with big ideas. Moving on to look towards Deffufa Décor’s future, it is currently planning to remain at the size it is. However, it is forever exploring new challenges in Dubai and the MEA region, confident that many more exciting projects are on the horizon. Currently it is working towards a new hotel project, a high rise multi use pool deck, and a few villas. Company: Deffufa Décor LLC Contact: Samira Wallace Fahim Website: www.deffufadecor.com