MEAMARKETS / Business Awards 2021 21 Best CustomBoutique Consultancy - Dubai being marketing research, as it is constantly collecting data on consumer behaviour and changing attitudes. In turn, the company is able to stay ahead of any market changes and can adapt accordingly with shifting dynamics. Consequently, market-i can plan for future growth in terms of product solutions, trends, and the exploration of new markets. The Covid-19 pandemic impacted consumers profusely, forcing the way they interact with companies to shift. As a result, market-i was quick to take action in terms of providing its clients with important insights around consumer sentiments. During this turbulent period, market-i aimed to guide its customers towards the best business decisions, utilising its extensive collection of data. What’s more, market-i its system as per the clients changing needs, leading to an evolution of new types of consumer research ideas and methodologies. Overall, 2020 set the groundwork for the company’s business model to evolve, which was then bolstered by the company’s efforts throughout 2021. Looking to the future, market-i has numerous plans that will come to fruition throughout 2022. Focusing predominantly on growth, the company is setting its sights on expansion, and will be beginning to look for new offices. In turn, this will enable the company to delve into new markets and expand its reach. Ultimately, however, market-i’s goal is simple – it hopes to continue aiding businesses with an abundance of detailed market research. Contact: Nisha Chandy Kumar Company: market-i Web Address: www.market-i.com
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