MEAMARKETS / Business Awards 2021 29 , Dec21008 With an avant-garde vision and a passion for further developing the great film industry in theMiddle East, one united by quality and ambition, Italia Filmhas made itself a cornerstone for the visual media sector in its region. With big budget clients such as Disney studios and a storied history of aiding creative people in bringing their movies to a wider market segment, Italia Filmprides itself on only working with professionals possessing vision and drive that matches its own, eachmember of its teamdedicated to bringing the best films to its audience with flare and panache. Best Exclusive Film Distribution Company - Middle East Being a leading film distributor in the Middle East, Italia Film carries a proud reputation for creativity and quality that flows through every element of its company. Foremost, since its establishment in 1954, it has been a specialist in the distribution of Italian films to a wide audience that hankered after such content, expanding to the French and American film industries in latter centuries in order to create the internationally renowned company that Italia Film is today. This took it up to 1993 where it achieved another milestone, being appointed the distributors for Buena Vista International for the entire Middle East, taking over from Warner Bros in a landmark move that secured its position amongst the greats in its sector. Its first task, therefore, was creating awareness and public interest. With its first project of this sort being Disney’s Animated films, it worked hard to begin promoting them for theatrical release in a more wholesale fashion than any of Walt Disney’s previous movies, bucking the trend of releasing such films only for child audiences in limited showings during weekends in Lebanon. Additionally, in most territories, many of Disney’s films were not released at all. Italia Film helped Disney to break into this market segment by working in close tandem with them, the Italia Film marketing team being the first to initiate tie-in promotions with various industries, Galas, and Charity Premiers, increasing the prestige of the films in question and generating buzz. This pushed it forward to becoming the first film company to establish a fully operating marketing, sales, and distribution structure in Dubai – United Arab Emirates – and Cairo – Egypt – making it the first distributions company with fully operational structures in both of these regions and its home base of Lebanon. In 2011, Italia Film’s sister company, IF Greece, was launched in a JV partnership agreement for the distribution of independent movies in Greece and Cyprus, launching alongside Italia Film Turkey the following year and further pushing the brand name’s prestige amongst its peers. In 2012, Italia Film was appointed Exclusive Distributor in the Middle East for DREAMWORKS, and its has gone on to win the pitch to exclusively represent the whole of the Disney portfolio including Disney, Lucas, Marvel, Pixar, 20th Century Studios, and Searchlight, opening itself up to include production, script development, funding, and output deals. Working with talent, producers, and directors, Italia Film has been accredited as Executive Producer on John Wick and has contributed in the development of dozens of other Hollywood blockbuster movies. Consequentially, pushing through the struggles of the pandemic shutting down cinemas, it has retained its notoriety as the only film distribution company with a structure throughout the Middle East and exclusive rights to the promotion of some big budget creative media, driven by its goal of ‘entertaining the entire Middle East through the wonder of movies’ and excited to move forward with this in mind. Company: Italia Film Contact: Carlo Vincenti Website: g-vincenti.com.lb
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