36 MEA MARKETS / Business Awards 2021 , Dec21730 Recognised as the Best Automotive Tyre Retailer in Dubai, New Bharath Tyres (NBT) are considered pioneers within the industry. Launched on a foundation of hard work and determination, NBT became a renowned brand for the population of Kerala. With a network of retail stores and service centres across southern India, NBT has exclusive distribution of several premium tyres and battery brands. Best Automotive Tyre Retailer - Dubai Established by late successful entrepreneur and businessman M. S. Mathai, New Bharath Tyres was launched as a simple business that aimed to produce and deliver the best services compared to competing organisations. Running for more than half a century, NBT has proved its passion, dedication, and quality of services with its long-standing devotion to the industry through its unmatched workmanship. Passed down to M. S. Mathai’s son, Prince George Mathews, the legacy of NBT continues since he has taken over as its Managing Director. Working in direct partnership with the leading tyre manufacturers in the nation, NBT and its professional associates introduced the ultimate worldclass tyre retail chain, the New Bharath Pitstop (NBP), in 2005. Established as a one-stop multi-brand tyre store, NBT provides exceptional, quick and professional care for cars. “Our Pitstop stores provide a wide range of reputable branded tyres, alloy wheels, automotive batteries, car accessories, and most importantly, reliable aftersales support. “Our PITSTOP stores caters for a wide range of reputable branded tyres, alloywheels, automotive batteries, car accessories, most reliable after-sales support, and an array of specialized quick services for your car – 3D wheel alignment, wheel balancing, nitrogen fill, AC gas, oil servicing, brake servicing, and tyre care services,” explains Executive Director Mr. Varun Mathew George. To mark the businesses 60th year of operations, NBT opened a flagship store in 2014, located in Dubai. The shop comprised some of the most modern types of machinery, highly skilled professional workforces and unparalleled customer-centric services collectively under one roof. At NBT, success is driven by its quality and commitment to its products and services. Therefore, the business can execute excellence by applying innovative technologies and acquiring new opportunities on par with the technological advances of the modern world. Within the industry, innovation, digitalisation, and modernisation are pushing through the sectors; with new business models in place and the increase in automation, cars are evolving and creating a domino effect of change. Thus, to keep up with the demands of technological advancements, NBT ensures it can lead these changes to successful achievements. In doing so, Varun tells us that the upkeep that the business undergoes to stay afoot of the industry, stating, “We make sure our equipment are upgraded and additions as the industry demands, salesforce & technical team has been trained – and regularly updated on the new cars, products and technical know-how. We take every step to retain and attract new customers; we are one of the few tyre retailer who has a loyalty club membership scheme known as the ‘Pitstop Select Club’ to reward our returning retail customers and ‘Pitstop Priority Partner’.” “The UAE tyre market is currently developing remarkably due to the rise in the population of expatriates and the increasing number of tourists. Therefore, there has been a surging demand for sedans for personal use and SUV for sand dune bashing and sports activities,” he adds. Moreover, Varun explains, “With a large number of ongoing construction projects, the demand for medium and heavy commercial vehicles is expected to increase, […] and consequently, the market for their tyres is also anticipated to grow in the UAE.” AT NBT, quality is tradition. The business takes immense pride in providing gold-standard alloy wheels, long-lasting batteries, high-performance engine oils, and notably, the nation’s best tyres. With its experts and trained workforce, NBT is unmatched within the country. Currently, for NBT, it aims to be internationally recognised as the number one tyre retail network chain – proving the best tyre solutions and ultimately utilising its reputable team of professionals to deliver quality products to its customer base. Furthermore, due to its high aspirations and the growth of the UAE’s industry, NBT is planning further expansion in chain stores and wholesale distribution. NBT is leading UAE’s tyre industry – the road may be bumpy, but NBT has the products and talent to get through it, one mile at a time. Company Name: New Bharath Tyres LLC Contact Name: Varun Mathew George Web Address: www.newbharathpitstop.com Contact Email: varun@ newbharathtyres.com
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