42 MEA MARKETS / Business Awards 2021 Jun21211 Citypara, a company pushing itself and its industry towards the future of ecommerce, has made itself the biggest pharmaceutical ecommerce space on the internet, and a crucible for continued innovation. Between its staunch commitment to product quality, its staff’s dedication to incredibly customer service across three different languages, and the company’s continued desire to implement better andmore intuitive technologies into itself in order to enhance the buyer’s experience, its refusal to rest on its laurels has certainlymade it one to watch. Most Innovative Pharmaceutical eCommerce Platform - Middle East - Dec 050 A company offering the largest pharmaceutical ecommerce space on the web, Citypara is an always-online retail specialist. Fundamentally, with more than 3000 products and 100 different brands, accessible in just one click and delivered within the next 72 hours, its pharmacists can work with clients in order to select the best health, hygiene, beauty, maternity, sexuality, or veterinary references. Ensuring that each client can get hold of exactly the product they need in this way has allowed it to become a one-stopshop for so many, not just due to the convenience of having everything one might need in one place, but also due to the experience and knowledge of the staff who made up the Citypara team, able to guide a client at every turn. Visitors, right from the landing page, can discover a complete catalogue of pharmaceutical products that will be able to address a wide variety of different needs. From daily care to food supplements, slimming allies, products to pamper babies and parents, and more, it has a staunch dedication to listening to its customers in order to stock what the market is crying out for and to work on improving its own processes. It is incredibly sensible of the fact that the customer base makes up the backbone of the company just as much as the staff or directors, and so it will always work hard to implement loyalty program rewards, feedback, answering all questions, comments, and concerns in order to allay fears and develop as a site and as a company. Additionally, should a customer have a complaint or a problem, it will always go above and beyond to resolve it, even going so far as to send out birthday cards, hand-written messages, or give out discounts, dealing with official brand agents to ensure all its products are authentic and brand new. All its products being of a pharmaceutical nature, it also takes great pride in ensuring that rigorous quality studies have been done on each product it sells. Moreover, its improvements have been recently focused on making its website more mobile friendly, detailing in its blog the ins and outs of pharmaceutical ecommerce and keeping communication channels open with other industry professionals. With COVID and other economic problems, of course, Citypara has had to batten down the hatches somewhat. However, partnering with a worldwide shipment company to override fuel shortages, it has pulled through investing in cloud technologies, implementing more chat bots, securing excellence across English, Arabic, and French customer service, and implementing more payment methods including cash on delivery and multi-currency payment gateway, the talent of its staff on display throughout each of these developments. Thus, it wishes to thank each and every one of them for their continued tenacity, hoping to go on to implement yet more AI technology in the future including smart marketing and augmented reality for an immersive, naturalistic shopping experience. Company: CITYPARA sarl Contact: Alain Abinakhoul Website: citypara.net
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