52 MEA MARKETS / Business Awards 2021 Dec21030 Sportswear in and of itself is incredibly popular, however, sports footwear has taken the world by storm. It can be found everywhere – from sporting events to fashionmagazines – and it has certainly left its mark on the high street. Kicks Sportswear, stemming fromSouth Africa, is the premium retailer for proudly African, high-quality sportswear that offers a sustainable and competitive alternative to the leading international sportswear brands. Best Sports Footwear Brand - South Africa Identifying the essence of what makes sportswear popular, Kicks Sportswear combines comfort and style with function in order to create garments perfect for a wide audience. From fitness fanatics that desire efficient clothing to fans of stylish footwear, Kicks Sportswear truly has something that will appeal to everyone. With multiple items from its most recent collection already sold out, it is clear to see that Kicks Sportswear is the hottest new company on the market – and it’s here to stay. The company is on a mission to develop a sustainable alternative to the titans that dominate the industry. Believing that there is room for a company like itself on the market, it intends to create employment and entrepreneurial opportunities, whilst creating sports products that boost, motivate, inspire and deliver innovation at every level. Indeed, whenever you think of the world’s best sportswear brands, Kicks Sportswear wants to be at the forefront of that list. Henceforth, the company specialises in sports clothes, footwear, and accessories, from contemporary to athletic styles, all made with quality materials that guarantee durability. Each garment is built to last. Furthermore, the company purchases its materials from suppliers who look after both their workers and the environment. Not only does kicks want to provide sustainable clothing, but it hopes to infuse each element of its business with eco-friendly practices. Taking a hands-on approach, the company maintains effective and transparent communication among all stakeholders, including management, staff and suppliers. As a result, this has been a contributing factor to its success, as Kicks Sportswear has built reliable connections with its industry partners. In addition, Kicks Sportswear’s business strategy consists of a set of defined objectives and targets, based upon which its vision can come into fruition. Simply, the company is a game changer, and it enjoys developing new products that will excite customers. It is with this in mind that Kicks Sportswear has cultivated an internal culture that thrives upon creativity and experimentation. Embracing uniqueness, Kicks Sportswear looks to hire those that fall in line with its colourful and positive aura, particularly focusing on those who are able to bring their own experiences and ideas to the table. Additionally, enthusiasm is a priority – those that amplify their own voice to develop new and imaginative pieces via collaboration are welcomed. Similarly, its current staff members work amongst a blossoming hotbed of ideas that have been formulated through teamwork, and it is this attitude that has driven the company forward. Over the past year, Kicks Sportswear has noted a shift towards footwear companies taking over the control of their value chain, which has resulted in more jobs being created. For example, Kicks Sportswear’s operations and distribution model depends on its e-commerce website and its hand-selected array of retail stores. However, due to the ongoing pandemic, more companies have transitioned into online shopping as consumers have changed their preferences. Kicks Sportswear found itself closing some of its retail stores in order to invest in the customer experience through online shopping. This has been further aided by the introduction of remote working, as the company has decreased the spending on its office and has been provided with government assistance. As the company takes on another year, it has numerous plans to expand. In 2022, as part of its mission to create a meaningful impact on its community, it has plans to provide employment opportunities for 500 jobs through its #1000JOBCREATION initiative. Moreover, Kicks Sportswear is working on opening more retail stores, and is currently developing a wider range of products. Contact: Sammy Mhaule Company: Kicks Sportswear Web Address: www.kickssports.co.za
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