76 MEA MARKETS / Business Awards 2021 Dec21688 Since 2009, Spartan Fze has provided high-quality and aesthetically fun bikes for affordable prices to children and individuals across theMiddle East with official licensing designs fromDisney, Marvel, Mattel, Nickelodeon andmore. Named the Sporting Equipment Brand of the Year, Spartan provides children of all ages with kid-friendly inspired styles with the same high quality and safety standards as other pricier, aesthetically simpler alternatives. In addition, Spartan has combined the two to create specialist bikes that make parents fall in love with the design and price. Sporting Equipment Brand of the Year - UAE Spartan Fze was initially launched from the lack of options in the biking industry. When buying bicycles for children, two distinctive choices never pleased both parties (parent and child), for one would be the pricier, sensible, sturdy (up to date with the best mechanics, latest features) and the safest quality option. While this option isn’t always the initial ‘love’ reaction from kids, parents often recommend it. However, the additional would be something a child would adore – bright, fun, loud – a bike for children. In choosing between the two, practicality and sensibility aren’t the most common characteristics kids often utilise when selecting their bikes. So while the ‘better option’ was good enough for parents, it wasn’t beloved by children who just wanted something that represented their essence – through a character, a colour, a theme – a thoroughly loved and utilised piece of equipment that screamed ‘yes, this is my bike.’ If only there could be a combination of the two, an alternative to appease both sides. Spartan is that alternative. Founded on this exact premise, Spartan has been manufacturing and distributing bicycles, ride-ons, scooters and bicycle accessories for over ten years across the UAE. Recognised for its innovation, originality, and high-quality design at affordable pricing, Spartan makes it easy for everyone to love what they ride without it hurting the bank. Spartan has official licencing approval from some of the world’s top brands like Disney, Marvel WarnerBros and Nickelodeon, and more in collaboration with over 200 of its products ranging from helmets and bicycles to scooters and skateboards. At Spartan, products are built and designed with the best quality so users can have an equally safe and fun experience with a look that is unique to the individual. To provide the best quality of distributed and manufactured bicycles and accessories, Spartan guarantees that its products undergo a rigorous QC process, ensuring that each item products are beyond industry standard – it’s Spartan standard. Moreover, its selection of products can be found in all major leading hypermarkets, speciality stores and online, so children everywhere can get a chance to ride in Spartan style and safety. While the innate idea was to create a series of bicycles that reflect both sturdy and stylish structures, Spartan takes great care to understand and listen to the needs of its customers and turns their opinions into opportunities. Co-founder Siddharth Bhatia explains, “We pride ourselves on our customer-centric approach – product development, range specifications, and after-sales services are all driven by customer needs and feedback. In fact, several of our new ranges have been developed based on customer needs.” A genuinely inclusive line that is designed for the people, by the people, with the help of Spartan’s immensely talented and innovative professionals. Most recently, due to the effects of the pandemic, cycling has become an increasingly trendy activity that has aided in passing the stir-crazy days of the various lockdowns across the world. In response to this surge, Spartan decided to launch ‘800-Spartan,’ an after-sales service that allows its trained service technicians to come to its customer’s doorstep to fix and service any of its Spartan products. Thus, keeping the trend of cycling afloat while ensuring safety at all hours of the day. Moreover, Spartan has recently launched a 360-degree digital marketing campaign covered across several social platforms, including YouTube, Instagram and Facebook. “Our dedicated YouTube channel features product videos and assembly instructions for a wide range of products,” states Siddharth. A wonderfully added feature that spreads the quality of Spartan products across several media outlets and promotes its brand and uniqueness to a broader audience, all while aiding its current and heavily appreciated customers with Spartan products. For over ten years, Spartan has been manufacturing high quality developed bicycles under license from the biggest brands in the world. Because of this, kids’ bicycles don’t compromise on quality and still retain all the fun. “So, you can go ahead and buy that perfect ‘fun’ bike knowing that you’re getting a real piece of craftsmanship. One that makes riding a bike the fun and enjoyable activity that it should be,” boasts Siddharth. With over a decade of producing some of the best and unique standards of bicycles in the UAE, Spartan has been overjoyed with the response of its customers. It continues to live up to its reputation of making riding fun, safe and stylish for all. Company: Spartan FZE Name: Siddharth Bhatia - CoFounder Email: [email protected] Web Address: www.spartanbicycles.com
RkJQdWJsaXNoZXIy NTY1MjM3