MEA December 2017

MEAMARKETS / December 2017 5 NEWS , Bloom Properties, a Bloom Holding busi- ness specialising in the development of integrated and sus- tainable communities, is set to showcase its extensive portfolio of real estate projects at the Dubai Property Roadshow, London. Set to run on December 3rd and 4th, 2017 at the Shangri-La, at the Shard, in London, Bloom Prop- erties will highlight a selection of sought-after real estate projects from its wide portfolio ranging from premium properties on Saadiyat in Abu Dhabi to mid-market de- velopments in Jumeirah Village Circle (JVC) to suit diverse inves- tor needs. At this event, potential investors can learn more about Bloom Towers and Bloom Heights in Jumeirah Village Circle (JVC) in Dubai as well as Soho Square and Park View mixed-use develop- ments on Saadiyat in Abu Dhabi. Organised by the Dubai Land Department, the Dubai Property Roadshow, London will convene some of the most prominent real estate developers in the UAE un- der one roof and highlight the ben- efits of investing in the Dubai prop- erty market for London’s affluent investors. Some of these benefits include 100% freehold ownership in designated foreign investment areas of Dubai, no rental income tax and capital gain tax and 100% repatriation of funds. Sameh Muhtadi, CEO of Bloom Holding, said: “The Dubai Property Roadshow, London offers us an ideal platform to meet with high- net worth investors and cater to the increasing demand from British in- vestors for high quality real estate in Dubai. Through its participation in leading property events abroad including Dubai Property Events in Mumbai and now in London, Bloom Properties seeks to attract more investors from high-priority growth markets. In bringing our projects to London, we are confi- dent that we will attract the same level of investor response as we did in Mumbai by offering investors strong rental yields and high capi- tal appreciation potential.” Located in Jumeirah Village Circle, one of the fastest growing commu- YuppTV, the global OTT leader for South- Asian entertainment has roped in Rajesh Iyer, Executive Vice President and Business Head, & TV – ZEEL Group as the Chief Operating Officer for APAC and Middle East. A seasoned exec- utive with a proven success re- cord, Rajesh has over 16 years of experience leading functions and business with leading names in the broadcast media domain, including ZEEL, Viacom 18 and Star India. Rajesh will take charge of his new role from January 2018 onwards. Part of the broadcast leadership team at ZEEL, Rajesh spear- headed the launch of its second GEC ‘& TV’ in 2015. Under his leadership ‘& TV’ was successful in creating a niche for itself in the market, within the first three years of the launch. Prior to this, Ra- jesh was also part of the launch of Colors, a GEC from Viacom 18, in 2008. Now stepping into the shoes of the COO of YuppTV, Ra- jesh’s responsibilities will include overlooking the operations in APAC and the Middle East, along with leading the task of content acquisition and spearheading the growth and expansion of YuppTV Originals. Commenting on the appointment, Uday Reddy, Founder & CEO of YuppTV, said, “It gives me immense pleasure to welcome Rajesh to YuppTV. He comes with an excellent un- derstanding of the entertainment ecosystem, having previously worked with some of the most renowned names in the industry. With Rajesh joining us and dedi- cated teams in each of the terri- tory, we are affirmative for a mul- ti-fold growth in the coming years especially in the new markets of APAC & ME.” YuppTV is a global OTT platform of live, on-demand and catch-up video content for South Asian au- dience. It offers upwards of 300 live channels, 5000 movies and is widely distributed through mul- tiple devices across US, UK/Eu- rope, APAC, ME and India. More recently, YuppTV has been asso- ciating with the veterans from the South Indian film industry to host concepts beyond cinema with cinematic brilliance for YuppTV Originals like Edulika and Manna Mugguru Love Story. YuppTV Ropes in Rajesh Iyer as COO for APAC and Middle East nities in Dubai and scheduled for completion in Q4 2020, Bloom Towers is a development consist- ing of three towers offering a total of 944 residential units consist- ing of contemporary studios and one-bedroom apartments featur- ing a timeless and elegant design. Meanwhile, Bloom Heights will feature 686 units ranging from studios to three-bedroom apart- ments. Slated for completion in Q2 2019, the two-tower high-rise development will provide easy access to all major roads and Du- bai’s main business districts and leisure attractions. Located in the University neigh- bourhood of Saadiyat in Abu Dhabi, Park View will consist of a residential and a hotel apartment building designed to the highest standards of upscale urban living. The residential building will offer 207 units ranging from studios to two-bedroom apartments, while the hospitality component includes 217 furnished and serviced hotel apartments comprising studios as well as one- and two-bedroom ex- ecutive apartments. Soho Square, another Bloom Properties project in Saadiyat will include 302 upscale residences ranging from studios to three-bed- room apartments, townhouses and a penthouse. Both Park View and Soho Square offer proximity to the New York University Abu Dhabi campus and major tourist attractions including the Louvre Abu Dhabi museum, which is now open to the public. Bloom Properties specialises in the development of integrated and sustainable communities that offer an enriching lifestyle and enhanced quality of life. In collab- oration with best-in-class design- ers and architects, the company builds a range of residential, com- mercial and mixed-use projects in prime locations across the MENA region. Bloom Properties also provides customised leasing and property management solutions that exceed the tenants’ expecta- tions. The global OTT leader for South-Asian entertainment, YuppTV has roped in Rajesh Iyer, Executive Vice President and Business Head, & TV – ZEEL Group as the Chief Operating Officer for APAC and Middle East.