MEA Business Awards 2022 Progressive South African company, Broll Property Group (Broll), has its sights set on being the leading real estate services provider and the preferred place of employment for industry professionals. The company, established in 1975, began a major expansion across the continent in 2003 and hasn’t looked back. We take a look at the company, its ethos, and the services it offers with CEO, Malcolm Horne. ounded in Johannesburg almost 50 years ago as a single property management company, Broll’s unique and holistic approach to real estate services endures. Today, Broll employs over 1,500 people in South Africa alone, and a further 600 continent-wide. With offices in Botswana, Cameroon, Cote d’Ivoire, Eswatini, Ghana, Kenya, Mauritius, Mozambique, Namibia, Nigeria, Uganda, and Zambia, Broll’s reach extends into 30 countries. The company currently manages an area of almost 45 million m2 of real estate and around $18 billion worth of facilities assets. With so many years of experience and an unrivalled reach across the continent, it’s easy to see why Broll is the preferred partner for many household names. We ask Malcolm to explain more about why clients should choose Broll. He tells us, “Our unmatched local market knowledge, operational expertise, and sophisticated trend analysis capabilities allow us to quickly capitalise on opportunities. From there we can optimise every aspect of an estate, generating the most value possible. Our teams are innovative thinkers who find practical solutions. We’ll never accept an assignment unless we are confident we can deliver.” Broll’s mission is to build a high-performance, respectful, and dynamic culture to provide professional real estate services, driven through trusted internal and external relationships. It delivers its end-to-end real estate solutions to both the investor and occupier markets, and its use of the latest cutting-edge technologies ensures incomparable levels of operational efficiency, keeping it one step ahead of its competitors. Malcolm says, “Our industry-leading patented technology platforms enhance and enrich asset values to achieve sustainable real estate success. But our people are our true assets. Their combined knowledge, unique expertise, unparalleled know-how, skills, integrity, loyalty, and professionalism allow Broll to stand out in the market. Our success is built on our knowledge and understanding of local markets across Africa.” Broll’s range of services is broad and encompasses six main categories: In the Property Management Services category, Broll’s expertise is second to none. The company manages some of the largest portfolios in Africa working with clients such as Emira Property Fund, SA Corporate Real Estate, and Fortress REIT Limited. Looking after everything from retail leasing to energy consumption and insurance compliance, Broll designs its property management services to drive real estate performance and ensure asset value. As the largest brokerage in Africa, Broll’s Occupier and Transactions Management service aligns businesses with the right space, the right location, and the right strategy. The company’s integrated digital platforms connect buyers with sellers, landlords with tenants, and individuals with corporates for seamless real-time communication. Broll works with its affiliate partner, Cushman and Wakefield to deliver investment brokering, and asset acquisition and disposal services. The company has recently worked on transactions with Vodacom, Mail and Guardian, and Citi Group. Broll’s expertise in the area of Facilities Management sees it offering all the regular services needed to keep buildings and their occupants safe and healthy. By providing everything under one roof, Broll is able to boost profitability and achieve new cost efficiencies for its clients. Maintenance services range from HVAC, electricity, and plumbing to soft services such as cleaning, landscaping, and pest management. With a dedicated 24/7 helpdesk and integrated technology platform, Broll is only ever a click or a phone call away. The company’s clients in this space include Hollard, AIG, and the Department of Public Works, RSA. F Best Commercial Property Services Provider - Africa
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