MEA | Business Awards 2023 firm is able to extend its foresight for any one of its clients’ industries. As this requires accurate foresight and actionable insights for each sector, SASH & Company has exercised its skills for reading the corporate landscape in relation to the needs of its clients. With many other services on offer, SASH & Company offers the chance to partner with a collection of wise individuals within its team. They can help each other to identify challenges, opportunities, and potential risks – giving them the insights they need to proceed with confidence rather than caution. In relation to the communications landscape across the Middle East, the future looks bright and full of life. This is especially due to the fact that SASH & Company contributes to the overall success of the industry within the region. Tarek elaborates, “On the cusp of a major transformation from resourcerich economies to innovation-driven hubs, the GCC landscape offers a goldmine of high-growth opportunities in the emerging industries of technology, energy, tourism, sports, manufacturing, healthcare, real estate, and many more. However, successfully navigating in these lucrative waters comes with its own set of cultural curveballs and regulatory rigmarole that require local adaptability, stakeholder buy-in, and alignment with national visions.” He adds, “Governments across the region are hard at work to accelerate regulation of digital content as they seek to provide a safe and attractive environment for local and global content creators while enforcing guardrails that ensure compliance with cultural values.” SASH & Company strives to always respond to the rapid changes of the local ecosystem and varied dynamics of the regional market – in order to help its clients and influence other businesses around the world. A lot can be learned from this remarkable agency as we react to rising industry trends across the map. Tarek explains, “Artificial Intelligence has undoubtedly been the biggest game changer in the communications realm, revolutionizing content creation, distribution, and consumption through increased automation, personalization, and efficiency. On the other hand, immersive technologies like the Metaverse, Virtual Reality, and Augmented Reality are gaining foothold for their immense potential in delivering a unique and memorable journey for audiences, enabling them to connect and engage at a deeper level. Finally, sustainability has evolved into a major imperative for entities across the spectrum to act on, having existed all this while as a social initiative with no real impact in the global fight against climate change.” Artificial Intelligence’s foothold across many industries – if not all – has meant that we’re all adapting to a new age of business. The industry has had to adapt for many younger generations, and SASH & Company is no stranger to this. Tarek shares, “As glocal experts, we have strived to incorporate the best of trends and practices followed globally in shaping our clients’ strategies to target a young, enterprising, and digitally-savvy local audience less dazzled by style and dwelling more into substance.” The agency’s prowess lies in its dedication to satisfying its clients and their audiences, so that communications and public relations can run like clockwork, with no interruptions or issues. Working on a regional scale, in line with all requirements for delivering important messages, SASH & Company has earned its spot at the top as a sensational communications agency in the Middle East. “Our company stands out through its dedicated team which truly understands the local ecosystem and the dynamics of the regional market. This sets us apart from competitors, positioning us as leaders in the communications and PR sector. In short, we are global experts with local knowledge.” SASH & Company prides itself on its ability to adjust to what is needed from its clients. The agency has an unbreakable network of team members who all bring something irreplaceable to the table. Tarek says, “Our vibrant and family-like work environment has provided the ideal breeding ground for innovation and collaboration, making it a highly desirable employer in its own right. As an organization that places a high premium on skills such as emotional intelligence, open-mindedness, and critical thinking, we continue to build a team that pushes every limit and looks beyond the obvious to help our clients deliver their message in a way that not just brings results, but resonates.” Over the years, SASH & Company has always been a professional, intelligent, and well-versed PR agency which has helped others to achieve their goals. Building a comprehensive media plan – and managing internal communications activities – for King Abdullah Financial District Development and Management Company (KAFD DMC), the agency has “enriched the district’s media presence in the local, regional, and global market”. This is just one superb example of SASH & Company’s excellence. The firm has also worked alongside ilmi Science Discovery and Innovation Center, Saudi Ports Authority (Mawani), Sela, FII Institute, Saudi Arabia’s Health Sector Transformation Programme (HSTP), Saudi Ministry of Culture, and many more. Building and managing internal and external communications, organizing press events, monitoring media coverage, implementing innovative ideas, and developing strategies are just some of the ways SASH & Company has exceeded all expectations amongst its rich pool of clients. For the future, Tarek gives us an opportunity to learn more about the agency’s plans: “Taking off into global horizons will remain a key goal for us as we step into the new year. We plan to fulfil this through a hybrid model, which involves setting up bases in strategic markets across the world, in addition to exploring growth opportunities through acquisitions of boutique agencies.” Bestowed with its title in our MEA Business Awards 2023, SASH & Company has truly established itself as an award-winning business to connect with if you have specific and unique needs for your communications, internal or external, and public relations as a whole. By introducing a bespoke approach to its clients’ wishes and requests, the business is expertly acting as a buttress for industries across the Middle East. With a strong sense of community, SASH & Company will always find ways to respond to its clients’ requirements for all solutions and services, whether that’s general communications, trends such as AI, VR/AR, or CSR, and its many other areas of expertise. Its unwavering strength in delivering comprehensive answers to complex questions means that SASH & Company has propelled itself to the forefront of the industry and, standing head and shoulders above the rest, the business is set to accelerate even further and faster than ever before. Contact: Maha Staiti Company: SASH & Company Web Address: https://sashandcompany.com/
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