MEA | MEA Business Awards 2024 16 Most Pioneering Food Safety & Quality Assurance Company 2024 & MEA Markets Excellence Award for Auditing Services 2024 Quality assurance is a crucial sector within the consumer landscape, ensuring that organisations and their products adhere to stringent safety guidelines. By upholding the highest standards of quality, organisations contribute towards a safer world for their consumers. Here, we take a closer look at AssureCloud, a premier provider of comprehensive quality assurance services, recognised for its commitment to safety in the MEA Business Awards 2024, with specialist insight from Marina Sander, Operational Manager for Certifications and Inspections located in Midrand, Gauteng. (AssureCloud is the brand name of our registered legal entity, Aspirata Auditing Testing and Certification (Pty) Ltd). afetySA with two brands SafetyCloud and AssureCloud, is a company deeply committed to making the world a safer place. AssureCloud, is a leader in food safety services operating under SafetySA, an overarching company providing testing, inspection, certification, and training solutions focused on food and SafetyCloud focused on workplace safety across Africa. Together, each brand plays a distinct role in providing comprehensive safety, auditing, training, inspections and certification services. SafetySA is pivotal in safeguarding public health, protecting the environment, and promoting sustainable practices. Leveraging its specialisation in training, auditing, inspections, testing, and certification across a broad spectrum of industries, SafetySA is driven by an unwavering dedication to ensuring safety, quality, and regulatory compliance on a global scale. “At SafeySA, our mission is not just about providing services; it’s about making a tangible difference in the world,” Marina tells us. “We recognise the critical importance of safety and quality in every aspect of life, from the food we eat to the environment we live in. Our dream is to make the world a safer place by helping businesses and organisations adhere to the highest standards of safety, quality, and compliance. This commitment drives every service we offer and every decision we make.” Acting as its clients’ partner in the pursuit of safety, quality, and compliance, SafetySA is dedicated to helping its clients navigate the complexities of national and international standards by providing them with the expertise and support they need to operate with confidence. The company’s comprehensive range of stellar services include training, auditing, inspections, testing, and certification, all specially designed to ensure that its clients’ operations, products, and services meet the highest standards of safety and quality. In the competitive landscape of the MEA market, AssureCloud, distinguishes itself from its peers due to its comprehensive, integrated approach to food safety and quality management, its commitment to international standards, and its customer-centric, innovative solutions. The company possesses an unparalleled ability to deliver tailored, industry-specific services that, when combined with its strong regional presence and vast expertise, makes AssureCloud, the preferred partner for businesses across the region. AssureCloud, has seen substantial success over the last year, a direct result of the company’s ongoing commitment to exceptional safety standards. Positioning itself as a frontrunner in quality assurance, they have effectively demonstrated not only their dedication to upholding industry regulations, but also their ability to adapt and excel in a market that is rapidly evolving. In just one year, AssureCloud received FSSC 24000 preliminary approval and do LOCALGAP audits, have been approved as an FSSC Development Programme conformity assessment body, and have been awarded several key tenders related to Food Safety and Hygiene Inspections and Audits spanning various industries. “The past 12 months have been a period of significant growth and achievement for AssureCloud” Marina reflects. “From securing key clients to being recognised as an FSSC Development Programme conformity assessment body for all scopes, our accomplishments underscore our commitment to excellence. These milestones - coupled with the successful awarding of various tenders - position us as a trusted leader in the quality assurance industry, poised to continue driving innovation and delivering value to our clients across the MEA region and beyond.” Looking ahead, Marina tells us that SafetySA have exciting plans for expansion and enhancement for the upcoming year. The organisation aims to expand its offerings into new African markets, with a particular focus being placed on Food safety and Hygiene Inspections, supplier audits and quick service restaurant brand certifications, as well as strengthening its legionella risk management services and water testing capabilities. “Looking ahead to 2025, we plan to expand collaborations with international partners and roll out localised solutions for smaller markets, adapting to regional legislative requirements,” concludes Marina. “As we move forward, our focus remains on delivering safer food and better health outcomes through innovation, strong partnerships, and operational excellence. We aim to build on our market leadership, particularly within the food manufacturing, food retail and energy sectors, while anticipating emerging challenges in a dynamic regulatory environment.” Contact: Marina Sander Company: AssureCloud Web Address: https://assurecloud.co.za/ S
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