MEA | MEA Business Awards 2024 17 Market research is an essential component of successful business operations; it can be used to predict the success of an upcoming product or service, formulate relevant business objectives and goals, and identify target markets and potential customers. Whilst entirely necessary, however, it can also be an arduous and lengthy task to complete, leading many businesses to outsource their market research to the experts. market-i is a market research and consulting agency that helps businesses make informed decisions by providing intelligent insights and data-driven solutions. Join us below as we take a look at market-i’s outstanding offerings, as the company receives its title in the MEA Business Awards 2024. market-i’s journey began in 2007 in Germany, ignited by a team of experienced research professionals striving to shake the industry. Together, these professionals formed an agency that promises to deliver, inspiring clients by answering marketing enquiries with intelligence, insight, and action. In order to guide the business and ensure that its operations remain in alignment with its initial mission, the founding group designed the Code of I, a guideline of values that governs how the business thinks, acts, and feels. The Code of I consists of eight values: inspired, imaginative, intimate, intelligent, integrative, international, incisive, and individual. With these values in mind, market-i treats each client as individuals, getting to know them and their objectives, before providing tailored solutions that integrate multiple knowledge and data sources to deliver true impact to their businesses. This code has proven successful for market-i, now a team of 25 operating from four offices based in Dubai, Riyadh, and Cairo. The company’s capabilities are not limited to the MEA region, however, as market-i undertakes projects in North America, Europe, Middle East, Africa, Asia, and Asia Pacific, with live projects currently spanning across 22 countries. As a boutique company, market-i focuses on targeting business problems and not specific industries. With this approach, the company has addressed marketing challenges emerging in many industries, including technology, government, pharmaceutical, financial services, food and beverage, beauty and haircare, travel and leisure, real estate, and education. This varied clientele base has enabled market-i to develop a keen sense of agility that allows it to swifty adapt its thinking and design approach to fit each industry within which it operates. The company has designed and implemented a solutions cartography that guides it through addressing marketing problems across four dimensions: challenges, methodologies, technologies, and geographies. Utilising these four dimensions, market-i has established an all-encompassing service that meets and heals its clients’ pain points. market-i has identified that any business actively developing and managing their marketing strategies will face a group of common problems, and as such has designed a range of solutions that directly address each one, such as Social Media Listening programs, market landscape research, brand health management, advertising and communications, product development, pricing strategies, customer advocacy, and corporate character management. The market is constantly changing, driven by shifting consumer behaviour and emerging trends, and it is crucial that market-i remains abreast of the latest developments across multiple industries to provide the most up-to-date information to its clientele. market-i deploys a wide range of research and analysis methodologies in order to listen to and understand its clients’ markets and customers, including qualitative research, advanced analytics, customer analytics, and quantitative research. In this digital age, technology is a driving force behind any company’s success, and this is equally as true for market research. market-i’s top-tier marketing research is conducted via specialist technologies in order to develop an accurate understanding of industries and their markets, including mobile survey platforms, social media surveys, online research panels, and QR code activated surveys. Another vital component of successful market research is geography – today, brands must increasingly compete within a global market, and as a result must understand their categories and brands within the context of diverse cultures. market-i has developed the expansive network and expertise to manage projects across the globe, broadening its clients’ reach and boosting performance. From a mere concept to a leading market research agency, market-i has grown exponentially throughout the years on its mission to providing clientele with the information and tools they need to thrive in competitive environments. The company is dedicated to empowering its clientele and their businesses by providing toptier solutions that are tailored to meet the varying needs of each target market. For the exceptional contributions it has made to a substantial array of sectors, market-i has been awarded the title of Best Boutique Research Consultancy Firm 2024 – UAE. Contact: Nisha Chandy Kumar Company: market-i Research Services & Consultancy FZ LLC Web Address: https://www.market-i.com/ Best Boutique Research Consultancy Firm 2024 – UAE
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