MEA July 2017

28 MEA MARKETS / July 2017 , STS (Specialized Technical Services) is an information technology solutions and services provider that operates in theMENA region. We caught up with the company’s Zaid Al Azab to learnmore about their wide range of solutions they offer and the industry they are a part of. The Best Level of Service Possible The solutions and services of STS (Specialized Technical Services) cover a diverse set of technologies ranging from infrastructure, software and product solutions, Cloud services and electronic payment solutions. They serve clients from a variety of fields and industries, ranging from the financial and banking sector, governmental sector, telecommunication, SMEs, NGOs, health and education, and other sectors. Zaid Al Azab explains to us how the company ensures that clients always receive the best possible outcome. “At STS, we assess, architect and implement to provide our clients with the best level of service possible. We are committed to providing our partners with state-of-art solutions, establishing long term relationships that are nurtured by humbleness, transparency and flexibility, to facilitate business success. “The first thing STS does, is to understand our clients, so that we can better identify their needs. From there on, we send our team of pre-sales field experts, along with an industry specialised account manager to determine the best possible solution and course of action. Aided with a top-notch support team, our post-sales team also ensures that clients are satisfied and that all their needs are being prioritised and met. “At STS, our mission is to be the business technology partner of choice for organisations in the MENA region and maintain our position as a leader in IT through innovation, high ethics and customer satisfaction.” Following on from this point, Zaid explains what differentiates STS from their competitors and marks them out as the best possible option for their clients. “The main aspect that separates us from the rest, is our undeniable reliability, both in terms of our solutions and in the full-rounded service that we provide. Such reliability stems from our competence and experience, while it has also given us the privilege of attaining the highest degrees of partnership levels, with the world’s most renowned vendors. “One of our key differentiators is how we strive for innovation, as STS have continuously indulged in new ventures. By that, I mean that we have never hesitated in taking calculated risks by launching new products, solutions and services. “Both our geographical presence and regional reach aids us in sustaining our position as the pioneers of the IT industry. Added to that, we have always believed that the key to success lies in investing in human resources and their constant development and improvement.” Zaid then steers the conversation to the wider industry in the Middle East today and the company’s strategies in adapting to the era of digital transformation. “Our region has always been affected by political instability, leading to slight reluctance regarding financial investments and backings. Beyond that, our region’s economy has heavily relied on oil revenues and the drop in oil prices has limited the financial capabilities of regional companies. Therefore, we’ve had our backs pinned against the wall, especially in terms of economic scalability. “Such economic circumstances have forced companies to increase productivity, cut down budgets, reduce costs and reconsider their investments. At STS, we use such circumstances as opportunities to be utilised for further growth and prosperity, with the best example of that being the launch of the STS Cloud. “The IT industry is a dynamic, fast-paced industry - with the era of digital transformation - we are witnessing technological advancements at an exponential growth rate. Therefore, to stay ahead of the curve, STS relies on research and development along with innovation, as we aim to be proactive by being the trend setter rather than adapting to technological changes.” Zaid is eager to elaborate on the aforementioned point about STS’ undoubted innovation and proactivity. “As the industry continues its movement towards technological changes, to achieve that, we invest in continuously gaining the highest certifications possible. This enables us to build and 1704ME11 maintain solid partnership with global vendors and take bold steps to shape the ICT industry in our region “Our track record is full of innovative attempts, as we were one of the first daring companies to introduce and write major success stories about e-government solutions. This started with e-banking solutions back in 1999-2000, before we developed Jordan’s first e-payment gateway during 2004. “From there on, we never shied away from taking risks and starting new ventures, the latest of which is the hybrid and in-country STS Cloud. Our innovation also extends to the field of intellectual property, where we have launched multiple in-house developed solutions such as ComplyOne Suite of Technology, to better aid our clients in their various business activities.” Zaid is keen to reveal more about the company’s internal culture and how the staff are equipped to provide the best possible experience for their clients. Related to this, he also explains more about the company’s approach to attracting the very best talent in the industry to work for the company. “We are a ‘subject matter expert’ in mission critical systems. We provide our partners with innovative and customised technical solutions, that solve their business challenges. Our relations are our true assets. They are established on a solid foundation of respect