MEA July 2017
42 MEA MARKETS / July 2017 , PepsiCo is a leading global food and beverage company with brands that are respected household names throughout the world. We profiled the firm to find out more about some of the famous food and drink products they produce, that you can find on your local supermarket shelf. Performance with Purpose PepsiCo has a complementary food and beverage portfolio that enables us to provide more choices for our customers, and drives lower costs, productivity enhancements and new capabilities. Our products are available around the world and our portfolio includes 22 brands, each of which generates more than $1 billion in estimated annual retail sales. PepsiCo’s food and beverage products PepsiCo’s food and beverage products are sold all around the world. Our six global divisions, either independently or in conjunction with third parties, make, market, distribute and sell a wide variety of food and beverages in our diverse product portfolio, drive innovation, and are focused on delivering ‘Performance with Purpose’. This is our goal to position PepsiCo for long-term, sustainable growth, by aligning what is good for our business, with what is good for society and the planet. North America Beverages (NAB) The roots of North America Beverages (NAB), which includes all our beverage businesses in the United States and Canada (North America), go back to 1898, when Caleb Bradham, an innovative entrepreneur from New Bern, North Carolina created Pepsi-Cola. Caleb offered it to his pharmacy customers and started a movement that would quench consumers’ thirst, for generations to come. Today, after decades of new product innovation, partnerships and strategic acquisitions, PepsiCo’s diversified portfolio of iconic beverages are enjoyed all over the world. NAB offers $11 billion brands that span carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffees, sports drinks and bottled waters. NAB also manufactures and distributes certain brands licensed from Dr Pepper Snapple Group, Inc. (DPSG), including Dr Pepper, Crush and Schweppes and certain juice brands licensed from Dole Food Company, Inc. (Dole) and Ocean Spray Cranberries, Inc. (Ocean Spray). You can find out more about some of our very well-known brands below. Over 100 Years of Fun and Refreshment Pepsi is one of the world’s most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products - Pepsi, Diet Pepsi and Pepsi MAX — that each generates more than $1 billion in annual retail sales. Good Fun Frito-Lay snack brands balance our product portfolio, blending ‘good fun’ with high-quality, great tasting snacks. Its portfolio includes flagship brands - LAY’S® potato chips, the no. 1 snack food brand in America, and FRITOS® corn chips, a snack fans have enjoyed for more than eight decades - among many other favourites. Performance Gatorade’s line of sports fuels adds over 45 years of sports nutrition research to the PepsiCo portfolio in more than 80 countries. Gatorade has a rich history of studying the best athletes in the world, in the lab and on the field, and no one knows their fuelling needs better. Nourishment You Can Trust Quaker, one of the most trusted food brands for more than 135 years, includes a portfolio with a wide range of nourishing and delicious meal and snack choices that help fuel healthy families. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker® Chewy® Granola Bars are consumer favourites. Quaker also produces popular cold cereals like Quaker® Life® Cereal and Cap’n Crunch®, iconic Rice-A-Roni side dishes and beloved Aunt Jemima® pancake syrups and mixes. 1702ME13 The Fruit Juice Leader Tropicana is one of the leading producers and marketers of branded fruit juices. With innovations like Tropicana Farmstand, juice that has one serving of fruit and one serving of vegetables in every glass, and Trop 50, with 50% less sugar and calories, Tropicana has a diverse good-for-you portfolio of delicious and nutritious drinks, that are enjoyed all day long. Gatorade® Sports Performance Products In 2001, Gatorade, one of the world’s leading sports drinks, was acquired by PepsiCo. Created by researchers at the University of Florida for the school’s football team, ‘the Gators’, the drink is backed by nearly 50 years of science. Mountain Dew® Purchased by Pepsi-Cola in 1964, Mountain Dew is the #1 flavoured carbonated soft drink in the United States. Naked® Juice In 2007, PepsiCo acquired Naked Juice, a premium juice company in the United States. Packed with refreshing, delicious fruits and vegetables, Naked Juice offers juices, smoothies and coconut water. Pepsi-Lipton Partnership PepsiCo entered into The Pepsi-Lipton Tea partnership,
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