MEA 2017 Business Awards

4 MEA MARKETS / 2017 Business Awards , Alyasra Foods is a regional leader in selling, marketing and distributing food products to restaurants, hotels and supermarkets. Niels Miles Frandsen provides us with an overview of the services that the company offers. Best Foodservice Distributor - Middle East Best Foodservice Distributor - Middle East Alyasra comprises of business units focused on production of dairy, nuts, spices and juices, as well as food service, and the distribution of its own and MNC brands to supermarkets and households, and lastly third party logistic services. The company has a regional reach with facilities throughout Kuwait, Iraq and Saudi Arabia. Niels outlines the philosophy behind the firm’s customer service, and how staff maintain the high standards that they set themselves. “Here at Alyasra, our mission is to deliver food and services perfectly. Alyasra delivers unmatched service excellence in food service to our customers in Iraq, KSA and Kuwait, making life easier and helping our customers to grow. Therefore, everything we do has the customer at heart.” Alongside always placing the customer first, Niels explains how else the firm is able to distinguish itself from its competitors, presenting itself as the best option for clients. He alludes to the values of the firm which are embedded in the staff and the company culture. “For three decades Alyasra Foods has been providing an outstanding level of service and quality in foodservice and food distribution. The very existence of Alyasra Foods is based on our values. Itqan and Amanah. Two carefully selected words from Arabic. If Itqan demonstrates how we deliver – in essence our internal and external results, Amanah articulates our approach to our customers, partners and team – in essence our internal and external relationships.. These two core values create meaning, shape our culture, define the character of our company and guide how we behave and make decisions.” Signing off, Niels comments on the internal culture within the company, discussing the multi-talented employees which all contribute to the success of Alyasra. Making sure everyone works towards achieving the same mission and work together enables staff to develop themselves personally. “Essentially, we do not see our colleagues as resources to be utilised, but as individuals and citizens to support and develop. We base our leadership philosophy on the principle of followership. No followership, no right to lead. “Moving forward, we are doing our best to provide individualised career development, as we believe there is not only one but several ways forward as employee in Alyasra. We provide the environment for building on individual strengths and unlocking talent, and we expect a shared sense of responsibility to deliver our aspirations, values and beliefs.” MEA17003 Company: Alyasra Food Company WLL Contact: Niels Miles Frandsen Contact Email: [email protected] Address: P.O. Box: 3228, Safat, 13033, Kuwait Phone: 00965 22249915