MEA | Middle East CEO of the Year Awards 2023 29 Oct23544 Nutrition & Health CEO of the Year 2023 (Dubai): Joe Fares In this modern world, time is a most precious resource, thus maintaining a healthy, active lifestyle complete with high-quality, beneficial meals can pose a serious challenge. Aware of this struggle, Fitkult’s founders established the company on the back of one simple idea, making healthy eating an effortless process that was accessible to all. Bolstered by their shared determination to achieve this aim, a team of world-class nutritionists and chefs were meticulously assembled, and the company soon set out on its mission to craft delicious and nutritious meal plans. We speak with Founder, CEO, and awardee Joe Fares, who tells us more about the company and its cemented mission to empower individuals across the Middle East to lead happier, healthier lives. pecialising in providing a series of holistic wellness solutions inclusive of personalised nutrition plans as well as physical health, fitness, mental health, and well-being support, Dubai-based Fitkult thrives on its commitment to tailor the above services to the cultural needs and nuances of those living in the Middle East, empowering them to take control of their health through advice on making informed decisions regarding their well-being. This all feeds into the company’s wider vision, which as Joe explains, is to, “be the leading provider of holistic wellness solutions in the region, making a significant positive impact on the health of our communities.” Having been at the helm since the company’s establishment in 2021, Joe’s journey to this point has been aided immeasurably by experience working for some of the biggest companies in the world, such as LinkedIn, Oracle, and Uber. With these experiences in toe, Joe has come to wholly understand the intricate process of management in a diverse range of industries, along the way collecting vital experience such as working with cutting-edge technologies. It is from this wealth of experience that Fitkult has been assembled, complete with an impactful business framework and a stellar growth strategy. Part of this growth strategy entails proactively investing in the latest software and technology to further expand the number of services on offer and the effectiveness of their implementation. Since the wellness industry of the future is sure to be intertwined with data analytics and artificial intelligence in equal measure, harnessing this power early will result in increasingly accurate and personalised services being on offer for clients. Furthermore, this growth strategy houses ambitious plans for future expansion, with Joe aiming to make the company a global player in the industry over the next years, with plans in place to make the surface readily available to frequent travellers through a seamless subscription platform. Across his journey, Joe has realised the importance in clear, open communication when undertaking a new project or commencing work with a new client, something carried out by Fitkult as it sets about understanding the goals, culture, and unique requirements of every client in order to cater to their specific needs from the offset. This is further explored with regular feedback and progress assessments, carried out to ensure all parties are satisfied with the end results, something that is particularly important thanks to the wider industry shifting to this more holistic, personalised, and tailored approach to managing client needs, exacerbated by an increase in technology and improved data analytics. As Joe tells us, “my leadership style is built on collaboration, empowerment, and fostering a shared vision.” To this end, Joe firmly believes in leading by example, ensuring his team remain acutely aware of the company’s mission and values. As the company continues on the next stage of its journey, this is something that is set to continue, and will remain increasingly important as the business further expands its reach and impact across the region. Joe shares with us that the team are, “planning to launch new initiatives and projects that will offer innovative wellness solutions to our clients.” Looking ahead to his career, Joe remains steadfast on course to improving the health and well-being of individuals across the Middle East, building upon the firm’s current successes to lead Fitkult to greater heights, focusing on continual learning and development so as to keep the business anchored in its current position at the very forefront of the sector, evidenced by the company’s 4.9/5 Google rating. For Joe Fares and everybody working at Fitkult, “it is more than just a company; it’s a movement for wellness in the Middle East, and we are excited to have the opportunity to lead the charge.” Contact Details Contact: Joe Fares Company: Fitkult Web Address: https://fitkult.me/ S
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