MEA | Middle East CEO of the Year Awards 2023 In the vast continuum of medical breakthroughs, the world stands poised on the precipice of a transformative era. This epoch is being shaped by the groundbreaking feats of stem cell therapy and regenerative medicine. INNOVIA Biobank is pioneering such a monumental shift in the MENA region. INNOVIA Biobank, the parent company of BabyCord and subsidiaries, is Jordan’s first biobank and a symbol of relentless innovation, dedication, and foresight. Starting out as an umbilical cord blood and tissue storage facility, it grew to become a leading medical and research facility. In 2016, in order to expand prospects for cutting-edge medical applications and treatments utilizing stem cells isolated from umbilical cord blood and tissue in the MENA region, Dr. Maher Sarraf founded BabyCord, a subsidiary of INNOVIA Biobank, in Jordan. This came about after more than 11 years of serving as agents on behalf of a stem cell bank in Boston. Now, the company’s CEO, Dr. Mohannad Al-Ghazo has seen well-deserved success within the Middle East CEO of the Year Awards 2023, so we learn more about the company and the important work it does. Babycord Stemcell Bank: The Elixir of Life Venturing into the labyrinth of stem cell research is Babycord stem cell bank. Its focus on preserving stem cells from cord blood and dental pulp is not merely scientific—it’s revolutionary. Stem cells, especially embryonic ones, are significant because they are unspecialized cells with the rare ability to differentiate into 200 types of specialized cells including blood, brain, muscle, and bone cells, which can be induced naturally or experimentally to regenerate and repair damaged tissues. These robust stem cells are not just inscriptions in medical journals. They are transformative agents capable of remedying a vast array of blood disorders, metabolic Most Visionary Healthcare Diversification CEO 2023: Dr. Mohannad Al-Ghazo INNOVIA Biobank: Charting Uncharted Territories in the Biobanking Industry challenges, immune insufficiencies, and some cancers like leukemia. Additionally, they provide tremendous therapeutic potential for conditions like cerebral palsy and autism that are still undergoing clinical trials. While stem cells can be obtained from a donor’s bone marrow, the sample must be a perfect match, unlike stem cells extracted from cord blood. What is more, bone marrow collection is a painful and invasive procedure that requires the use of anesthesia. In contrast, the process of collecting umbilical cord blood and tissue during normal and caesarean deliveries is non-intrusive and painless for both mother and child. “It is one of the most life-affirming developments, because what used to be discarded as clinical waste —the placenta and umbilical cord — is now harvested as a reservoir for highly effective, regenerative medicine,” Dr. Maher Sarraf says. If a parent misses the chance to preserve a child’s stem cells at birth, it is not as catastrophic as one might believe. Stem cells can also be extracted from other sources such as milk teeth. So if your child has a wiggly tooth that eventually falls out — you can keep it for advantages even the tooth fairy can’t. “The versatility of dental pulp stem cells, especially their potential in nerve and tissue repair, paints a future not limited by medical constraints,” Sarraf adds. Cord blood can be used as a treatment for not just the child, but the entire family — including parents, siblings, and maternal and paternal grandparents — for a lifetime.
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