MEA Q1 2021

10 MEA MARKETS / Q1 2021 , for used car dealerships, but Alba Cars is putting that right by ensuring that the vehicles sold within stock are all prequalified with customer satisfaction in mind. The search for a used car can be a challenging and stressful experience due to the lack of transparency and stock available. At Alba Cars, the firm offers a large variety of mid-to-high end cars in its ever- expanding stock, which are all thoroughly tested by the expert inspectors. The customer knows exactly what they are getting, and are left with the extra assurance of a two year warranty. However, it is about more than just the service provided at Alba Cars when it comes to how exceptional the firm is; it is also about the internal culture and drive to succeed. The firm and its staff always strive to be as multinational as possible, with employees from as many as twenty five nationalities and fifteen languages employed on staff. This not only provides a unique and vibrant work environment for the staff themselves, but it also caters to clients from all different cultures and backgrounds. Given that many of the employees are expats with families and friends in their home countries, this truly does make Alba Cars an inclusive and welcoming environment for everybody. A beautiful family culture has been created within the company, and it is encouraged and maintained at all times. That being said, there is also room for expansion and growth, and the team at Alba Cars are always keen to bring new members of staff in where applicable and possible. When searching for a new employee, the leaders at the dealership always ensure that past experience is gained from organisations that are known to maintain high standards of customer service. Equally as important are the work ethic of the potential employee in question, and the ability to adapt within the existing family culture that has been created over the past five years. Looking to the future, Alba Cars has a great many exciting plans for what is to come, especially after a year in which there has been plenty of holding off and waiting to see what comes next. Alba Cars’ plans are to launch a very unique new app into the market by the start of 2021. This product will enhance every car owner’s experience, reduce their maintenance costs, and benefit the economy overall. The app connects every car user with a list of qualified, star- rated workshops that compete in an auction for every job, whether it be large or small. This ensures that the customer gets the best possible rate, every single time, and has the best of the best clamouring for their attention. Additionally, the team at Alba Cars is also planning on expanding its branch network into other emirates, and possibly to international countries as well in the near future. Ultimately, Alba Cars is a true success story that showcases how anything is possible with a small investment and a lot of hard work. What began with a small saving of around AED 70,000 ($20,000) to purchase one car, has since transformed into a game-changing multimillion dollar organisation with three state- of-the-art showrooms and more than fifty employees. Having accomplished that in just five years, there is a world of potential that Alba Cars has yet to tap into. The rapid growth rate continues to pave the way for even greater things, and there will surely be more success to come for the team behind the already hugely- successful Alba Cars. Company: Alba Cars Contact: Talib Al Rubai Website: www.albacars.ae

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