MEA Q1 2021

26 MEA MARKETS / Q1 2021 , Nov20688 Having reached the end of its first decade with astounding successes, communications company Socially Acceptable is dedicated to forging a bright, technologically advanced future for the African continent. Pioneering Technology for Good Communications Socially Acceptable is a media and communications specialist operating out of South Africa. With its core tenants of diligence and professionalism at heart and a desire to make a serious difference in its region, Socially Acceptable has grown from a solid foundation and its development shows no signs of slowing. The founder and CEO, Nazareen Ebrahim, is herself a specialist and key thinker in her field, and the powerhouse behind the business. She uses her 15 years of experience with communications and marketing across a wide range of industries to provide Socially Acceptable’s clients with a professional and knowledgeable voice in their corner. Nazareen has personally directed a multitude of online and corporate communications programmes and measures. In addition, she provides her consulting services in this realm of expertise under Naz Consulting Corporate Media Academia, founded in 2010 as a Level 1 BEE and Black Woman- Owned South African business. Socially Acceptable as a company approaches each campaign and project with an award-winning mindset that its clients find refreshing and engaging. It has over the course of its lifetime cemented itself as an extremely influential voice in its industry; most notably, it has worked on and manages continued public education through broadcasting services on both television and radio. In this way, it uses the considerable technical prowess found within its ranks to reach its client’s end users with efficacy, ensuring to deliver the client’s message in the most effective and well-timed ways. The founder’s own experience with such things reassures its clients that Socially Acceptable is the right choice. Consequentially, its portfolio and penchant for excellence often precedes it. This company is also seeing much in the way of exciting growth and development that has begun to take shape over the past year or so. As well as its exciting technologically enabled communications and marketing initiatives, the founder began training as an AI Ethics Officer in March of the last year. Despite the year of tumult and uncertainty that the pandemic has created, with revenue streams hit across the board and many sectors left scrambling to adapt, Socially Acceptable directed its efforts towards this new direction. Nazareen Ebrahim began her training in this field under the mentorship of globally reputed expert Kay Firth Butterfield, who is the Head of AI and Machine Learning at the World Economic Forum. The training that the founder received has put Socially Acceptable in excellent stead to strengthen the AI Africa Report Research team within its ranks; and this team has been gaining significant momentum, reaching the notice of other great minds in the industry. Self-defining as a technological social enterprise, Nazareen Ebrahim intends to continue to focus this company’s efforts on further training and building better partnerships for research and collaboration. These measures will only help to aid the enterprise’s growing visibility on a global stage. Working within such a dynamic, changeable, and ever-growing industry has meant it is crucial that Socially Acceptable can keep a finger on the pulse of its developments. As it has done so, it has seen a growing trend in companies across the board understanding the humanity in technology, and technology’s place in the landscape of human thought. Overall, awareness of data privacy and data ethics is only growing and improving, another thing that will aid the furtherment of AI technology and its use in communication. Socially Acceptable is keeping itself flexible to acclimatise to these paradigm shifts, increasing its focus on collaboration and its understanding of the South African and wider African regulatory landscape. Moving forward, Socially Acceptable is looking forward to becoming one of the leading insights companies on the African continent. It wishes to continue investigating the humanity and communications capability of data fed into AI systems throughout the region, and it is committed to building a citizenry that is well-informed, responsible, and well-connected, empowering communities everywhere to lead enriched lives. AI Africa Report will continue to grow within Socially Acceptable as a platform for communication and AI Ethics, and eventually will develop into an analytics and insights platform. In this way, this innovative company seeks to further carve out its place as a front-runner in transforming Africa through AI, commercial enterprise, and enhanced opportunities. Company: Socially Acceptable Contact: Nazareen Ebrahim