MEA Q1 2021

MEAMARKETS / Q1 2021 27 , Jan21339 Equilibrium is a forward-thinking business advice firm that offers its professional and empathic services across the African continent. Providing the Equilibrium in Consultancy A professional consultancy firm that serves a highly diverse and industry-leading clientele, Equilibrium takes great pride in its focus on keeping the individuality of each of its clients in mind. It takes an empathetic and understanding approach to its services, offering a consulting experience that is primarily concerned with building a relationship. It starts work with every client by looking at each business from the perspective of the CEO; having done this, it can accurately implement strategies that realign its client’s business model for the best chance at success. It thinks of its work with its clients as more of a partnership, as it seeks to truly get to know them, their drive, and the mentality behind their business and what it wants to achieve. In this way it can empower its clients with the best knowledge to ensure that errors don’t occur or persist, backing up every consultancy meeting and piece of advice with its extremely talented and well-qualified team’s wealth of experience. Being a self-described ‘niche’ advisory and consulting firm, it works within a few fields to great effect, enhancing its specialist nature. Its consultancy services span the industries of business, financial management, taxation, and forensics, giving its business a holistic width and breadth of perspectives from which to approach each project. Its team of professionals between them boast a combined 42 years of experience in a variety of sectors. Equilibrium therefore offers strategic advisory and legal consultancy services in such a way that covers nearly every possible area of business law as it relates to its client base. Such clients are primarily SMME’s, individuals, non- governmental organisations, parastatals, municipal bodies, and governmental bodies. By offering a service that can effectively and efficiently handle all potential problem areas, its clients are given peace of mind to focus on the core elements of their business practices. Amongst the ways in which it can aid its clients forward towards ever-greater heights, it handles BBBEE consultancy, compliance and governance issues, consulting and management services, financial tax advice, forensic investigations, human resources management, and staff training. The latter service specifically is one of its most client-focused consultancy solutions, and throughout the course of its work, it is dedicated to developing training programmes that are specifically relevant. This tailor-made and bespoke attitude makes the resulting training not only highly engaging and rewarding for its clients’ staff, but also ensures that it is directly relevant to enhancing its client’s business model. Its focus when it is developing these programmes lies in reducing human error. Furthermore, it goes above and beyond the call of duty to not just ensure that it understands the company ethos of the client, but to understand each attending employee, too. By getting to know the backgrounds of those who it will be training, it can ensure that it is developing a training environment that will benefit the client’s organization and the individual’s careers. Furthermore, this ensures that each person can get as much out of the course as possible. During the educational process, it makes use of visual and audio technology to make its work lively and engaging. It also develops exercises that enhance participation. Working within such ever- changing fields as law and business, Equilibrium must keep its business model adaptable and flexible. This is especially true when one considers the rate at which legislation can impact businesses on the macro scale almost as soon as it is passed, from revenue streams to methods of operation. A further element of challenge lies in the common misunderstanding of financial regulations, something that it finds can often be the factor that catches its clients out. It has therefore built its team to be able to respond to this with elegance and sophistication, working with its clients to cut through the jargon. Looking forward toward the future, Equilibrium will continue to provide strategic advisory services to its clients, exploring its lucrative niche and continuing its upward climb to success. Company: Equilibrium Web: http://eqconsulting.co.za/