MEA / Q1 2022 15 Feb22424 All The World’s A Stage! What does it mean to combine leading intellectual properties with first-class theatrical productions? The team at the Broadway Entertainment Group have built their name on transforming familiar names into breath-taking productions. In MEA Markets’ MEA Business Awards 2021, the team were named Best Theatrical Entertainment Platform – Dubai. We take a closer look to see how they’ve brought new life to old ways of working. When we look at the Broadway Entertainment Group, it’s clear this is an organisation which acts as a major force within theatrical circles. Their work delivers shows directly from rights holders to venues and promotors around the world. Not simply set to handle the legal side of things, the Broadway Entertainment Group team have become renowned for offering assistance during the production process too. The team at the Broadway Entertainment Group have gained a strong reputation for their work, with numerous productions under their belts, Cats The Musical, The Phantom Of The Opera, Ghost The Musical, Thriller Live!, Piaf Le Spectacle, Formidable! Aznavour The Story of a Legend, Spamalot, Tap Dogs, Shrek The Musical, Kite Runner, The Litte Prince (Le Petit Prince) & Broken Wings, to name a few in venues in the Middle East, Asia and other parts of the globe. Their full list of services includes theatrical production, booking, tour planning, logistics, legal contracts and licensing agreements, general management, ticketing solutions, international market feasibility and strategy, international tax and accounting, technical support, and new project development. Given this remarkable range it’s little wonder that the team are in such high demand. Alongside their sterling efforts when it comes to producing new shows, the Broadway Entertainment Group also secures the rights of existing productions. These include some of the brightest and best that the industry has to offer and provides a pathway to sharing classic tales in brand new locations. The team has put together an extensive international network which can support them in the growth of their various ventures. A truly international affair, it’s little wonder that the team is based in the up-andcoming Dubai. As a location, it offers an outlook which reflects a new sort of globalism. Dubai, when it comes to business culture, is about freedom to take advantage of the many opportunities that might present themselves. This myriad form of opportunity is precisely what the team at the Broadway Entertainment Group offer their clients. The challenges to live-performance have obviously risen significantly since the COVID-19 pandemic. The team at the Broadway Entertainment Group did have positive results for the virus but managed to carry on a couple of seasons for The Little Prince (Le Petit Prince) in Sydney, Australia and is moving ahead to Broadway in New York. The success of Broadway Entertainment Group comes from the team’s incredible skill. They have managed to combine the artistic and the pragmatic into something very special indeed. We celebrate the team’s remarkable success and look forward to seeing what they do next. Company: Broadway Entertainment Group FZ LLC Name: Liz Koops Web Address: www.broadwayentertainmentgroup.com
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