Q2 2019

MEAMARKETS / Q2 2019 7 , The Chalhoub Group has been the leading partner for luxury in theMiddle East since 1955. Recently, the firm found success inMEAMarket’s MEA Excellence Awards where they were recognised as the Leading Luxury Retailer of the Year 2018 Dubai. Following this win, we profile the firm to discover more about the extraordinary services they consistently provide to their clients. Stalwarts of Luxury in the Middle East It would be no overstatement to suggest that the Chalhoub Group are one of the leading establishments when it comes to the Middle East’s luxury market. For over sixty years, they have been the dominant presence on a landscape with no shortage of competitors. In a region that has become synonymous with business excellence, Chalhoub have managed to stay ahead of the crowd, at the cutting edge of a sector that has experienced many paradigm shifts over the decades. When it comes to meeting the changing demands in a volatile market, the Group’s dedication to quality and peerless expertise stands out. As an expert in retail, distribution and marketing services based in Dubai, the Group has become a major player in the beauty, fashion and gift sectors regionally. By blending its Middle East expertise and intimate knowledge of luxury, the Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers. In recent years, the Group has moved to capitalise on a shifting sector dynamic and adapt to new consumers behaviours and 1810ME05 demands that reflect a change from the traditional needs of the market. Consumers are spending in different ways, and luxury prices have also had to be revaluated, as the days of abundance in the region are over. The luxury sector has had to start thinking differently – by embracing the digital world and creating experiences for consumers like no other. The product and the store are simply no longer enough in this tough economic environment, brands need to continually innovate in the way they sell and communicate, and tailor their messages to the younger Millennials and Generation Z who are becoming more and more important decision makers. Ultimately, Chalhoub Group want to grasp the opportunity of digitization to optimally connect with the consumer. The Group is halfway into the 900-day timeline which is set to bring about the digital transformation across its entire network and Group companies. The Group is moving fast from a traditional distributor and retailer for luxury in the Middle East to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere. With a growing workforce of more than 12,000 people, in 14 countries, as well as operating over 600 retail stores, the Group’s success is attributed to its most valued asset: highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group’s competitive edge in today’s market. The Group’s goals as they look to reimagine their business practices is to continue to innovate in the way of engaging with consumers and increase collaborations with brands to ensure the offer is adapted to the region and the specific needs of local consumers. The vision is to build the Group as a business model that is agile, adaptable and designed to thrive long into the future where change is the only constant. Company: Chalhoub Group Address: Jebel Ali, Dubai, United Arab Emirates Website: www.chalhoubgroup.com Telephone: +971 4804 5000