MEA | Q2 2024 Best Regional Communications Consulting Firm – Middle East The communications industry is responsible for how each business shares and conveys information – whether on a regional or global scale. We introduce SASH & Company: a highly skilled PR agency which acts as a one-stop shop for all our strategic communications needs. Here we talk to CEO, Tarek Sakik to find out more as the business wins its prestigious award in our MEA Business Awards 2023. SASH & Company was set up in 2007 to alleviate issues within the communications industry in the Middle East – and, ultimately, have an impact on the industry across the globe. Once it began in Jeddah, Saudi Arabia, the company decided to expand to Dubai with its strategic and creative hub, then a second KSA base in Riyadh. Led and managed by an exceptional team of individuals, SASH & Company exceeds all expectations for its clients across the Middle East. They deeply believe in the company’s philosophy to exceed expectations every time with extremely elevated standards and the delivery of unparalleled services and solutions for public affairs, media relations, strategic advisory, and social media to a diverse range of clients, including government entities and multinational corporations. Introducing Tarek Sakik, SASH & Company’s seasoned CEO, who has had a vital role in the accomplishments of the business. Tarek Sakik has over 20 years of experience in the field of communications. Working in the industry since 2003, and having been SASH & Company’s CEO since 2017, Tarek has a wealth of knowledge which helps him to lead the agency further into success, and he has worked tirelessly to ensure the business’ strategic communication advisory, crisis management, and leadership development and profiling is carried out exactly as needed. Tarek starts by telling us more about the establishment’s commitment to its clients’ high expectations: “Our commitment to client satisfaction is embedded in our company culture, ensuring consistency across all facets of our operations.” SASH & Company’s strategic communications services help organizations of all sizes to convey integral messages to their audience. Its approach to this is to communicate effectively with its own clients so that it can find out exactly what they want to put across to engage customers and stakeholders. Analyzing its clients’ specific needs and desired target audience, SASH & Company finds the most efficient, customized ways of raising its clients’ impact and impressions on the world. The company also covers strategic advisory, monitoring and reporting, Build – Operate – Transfer (BOT) services, content development, crisis management, social media solutions, digital diplomacy, media training, and outreach services. Focusing on its clients’ needs and requirements for solutions to their communication issues – large or small – the wide range of services offered are not an afterthought; they tie into everything that SASH & Company does. Tarek enthuses, “Research based communication lies at the heart of our offerings, empowering clients to deliver their message effectively and persuasively while maintaining their credibility among the masses. We prioritize ongoing education and technological integration. Regular training programs, industry collaborations, and keeping ahead of emerging trends allow us to adapt swiftly to evolving market landscapes.” Attracting and influencing customers is half the battle when it comes to building a business. Keeping customers is the other half. Ultimately, delivering impactful information is key to sparking initial relationships, then keeping a consistent conversation helps to forge partnerships that are made to last. Helping all kinds of businesses, across every sector, SASH & Company’s strategic advisory services enable an open channel of dialogue which leads it to triumph in its area of expertise. With its professional analysis, the firm is able to extend its foresight for any one of its clients’ industries. As this requires accurate foresight and actionable insights for each sector, SASH & Company has exercised its skills for reading the corporate landscape in relation to the needs of its clients. In relation to the communications landscape across the Middle East, the future looks bright and full of life. This is especially due to the fact that SASH & Company contributes to the overall success of the industry within the region. Tarek elaborates, “On the cusp of a major transformation from resource-rich economies to innovation-driven hubs, the GCC landscape offers a goldmine of high-growth
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