MEA Q3 2018

20 MEA MARKETS / Q3 2018 , This ties in closely to the unique advantages that the United Arab Emirates has to offer, as it looks to become the manifestation of modern living. “The UAE has a unique vibe that speaks to the very ethos of individuals, families, and businesses of 21st century who seek out personal and professional opportunities and challenges. Their quest for personal development is understood within an ecological framework of well-being that includes social, physical, emotional and psychological health. HEC is the service epicentre of a growth environment that provides individuals, families, businesses and educational institutions with diverse programs, workshops and individual sessions that respond to their specific needs.” Within the UAE, the HEC remain leaders of an industry that is slowly seeing growth. Their honed expertise distinguishes them from the competition, and their record of success speaks volumes about their ability to provide best in class education and training. Anastasia believes that their reputation for excellence provides a springboard for further expansion as the region becomes rooted in the cultural paradigm shift. She takes a moment to explain how the HEC has forged itself as the go-to enrichment center. “Clients today are savvy. They have access to a wealth of information that allows them to make informed choices. They use the information readily available as a guide to recognizing and acknowledging their best options. Time and again, our clients seek us out because they have done their homework, researched the background of our accredited professionals and generally prefer a deeper, more meaningful and developed, professional relationship that matches their values and that goes beyond the information readily available on the internet or found in popular magazines.” As drivers of this change, the HEC have settled themselves at the head of a rising demand for personal enrichment services. In the last couple of years, the area has seen a considerable injection of resources and investment, leading to swift advancements in research and available knowledge. In Anastasia’s eyes, this is a blessing and a challenge: “The sheer volume of information available requires critical thinking, understanding and thorough investigation of sources. It’s a daily challenge to ‘separate the wheat from the chaff’ when keeping abreast of research.” “The impact of recent research in neuroscience has revolutionized the way we understand brain functions and has spawned different trends in relation to well-being and lifelong learning. Knowing that not all trends are created equal is crucial. At HEC, we go beyond empty clichés and provide our clients with practical steps that will improve their lives. Education, knowledge, curiosity, creativity and courage help us to seek out answers to questions we weren’t aware we were asking. This allows us to step out of our comfort zones to new forms of knowing that disrupt routine ways of thinking and seeing.” In her closing comments, Anastasia offers a brief look into the future of the HEC, as they move towards expansion: “We have recently moved our offices from Dubai to Abu-Dhabi and are looking forward to providing our services to the larger GCC community.”