MEA / Q3 2022 8 Jun22182 BAT has a clear purpose to buildABetter Tomorrow™ by reducing the health impact of its business through offering a greater choice of less risky products* to adult consumers. As a leading, multicategory consumer goods business, BAT is changing the way we see and experience vaping, striving to make a positive change. BAT’s flagship vaping brand; Vuse, plays a pivotal role in this, giving an opportunity to current smokers to switch to a scientifically substantiated, reduced-risk product*, complemented by its extensive list of flavors like mint, fruity, tobacco and more. 2021 was an exciting year for Vuse: Its growing popularity with vapers saw Vuse become the number one global vaping brand**, emerging as vapers’ preferred choice around the world. In the same year, Vuse became the first global carbon neutral vaping brand***, as Vuse won the Most Sustainable Purpose-led Brand 2022 certified by BAT’s sustainability partner Vertis****. This is a clear demonstration that Vuse is a sustainable brand with purpose, in line with BAT’s sustainability ambitions. Vuse strives to be at the forefront of environmental excellence and has prioritised a number of innovative environmental initiatives including: • Cut the wrap: An initiative to reduce plastic in our packaging leading to less waste to landfill. These actions saved approximately 250 tonnes of plastic globally*****– equivalent to more than 10 million plastic bottles.
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