MEA / Q3 2022 9 80+ peer reviewed manuscripts published on the scientific data behind BAT’s vapour product, Vuse. 50 scientists carrying out 1000+ hours of testing Vuse device evaluation and certification from independent test laboratories Liquid pod and device testing to ensure product safety Over 100 product tests 100% of pods being quality checked *Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Based on Vype/Vuse estimated value share from RRP in measured retail for vapour (i.e. total vapour category value in retail sales) in key vapour markets: USA, Canada, France, UK, Germany as of May 2022. ***Carbon neutral device and consumables throughout their lifecycle, including lifetime charging (where applicable) for Vuse Go, [Vuse Go Max], Vuse ePod, ePen, eTank mini, Alto based on internal sales forecast for 12 months starting from April 2022, via emissions reduction and offsetting. ****As verified by Vertis based on product Life Cycle Assessment data provided by an independent third party, taking into the Group’s purchase of carbon credits through reforestation projects. *****Plastic saving was calculated from 2020 global sales volumes and 2021 forecasted sales and the plastic bottles comparison was based on a 22.9g bottle weight, representative weight of 500ml commercially available soft drink bottles (May 2020). ******Based on forecasted CO, emissions for Vuse Alto/ePen/ePod from Q4 2022 Life Cycle Analysis (LCA) estimates compared to the baseline as of June 2019. • Drop the Pod: A Take-back scheme for liquid pods that has been implemented in all Vuse markets, including UAE, Bahrain, KSA and Kuwait to encourage consumers to responsibly dispose of used devices. Further expansion is planned for ‘Drop the Pod’ recycling pilots for e-liquid pods as well. • Reducing CO2e via H2O: We are transitioning from air to sea freight, aiming to reach 80% of all shipments by sea in 2022, which we expect will reduce Vuse’s CO2 emissions by 50%.****** We are proud that Vuse has been recognized for its innovative approach to sustainability, having received multiple global awards such as the highest Gold Class Award in the S&P Global Sustainability Yearbook of 2021, as well as the Most Sustainable Product in the 2021 SEAL Business Sustainability Awards. These accolades are a result of the passion of people committed to creating a truly satisfying, global brand that people can trust. Qualityand innovationarealso important to Vuse. The brand’s ongoing R&D ensures that devices as well as pods are continuously upgraded and enhanced to provide a better user experience, while being manufactured to the highest quality and safety standards. The Vuse team in the Middle East are thrilled to see Vuse grow in the region and are excited about the brand’s journey as it evolves to meet changing consumer preferences.
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