MEA | Q3 2024 Personalised healthcare is a growing industry, and as patients seek more tailored, holistic approached to maintaining their wellbeing, clinics must meet the demand, and this has driven a surge of medical innovation. The epitome of this innovation can be seen in Primed Medcentre. This state-of-the-art clinic is Sandton’s market-leading answer to today’s healthcare challenges. rimed Medcentre is an integrative medical clinic located in Morningside Sandton. It provides a vast range of services, both generalised and targeted. From GP appointments and routine check-ups to genetic testing and nutrient therapy, its offering promotes whole-body health and provides the best care across the board. It never sacrifices quality of care in favour of providing more services than it is equipped to offer, instead ensuring high-quality treatments provided by eminent specialists and general practitioners. The first notable aspect of Primed Medcentre that patients will notice is the modern, pristine facilities. Session rooms and waiting areas are fitted with comfortable, sleek furniture, and these spaces emphasise natural light. Every piece of the clinic is crafted with patient comfort, ease, and convenience in mind, and these attitudes underscore the patient experience from end-to-end. In broad strokes, its services include in-depth GP consultations, primary care such as routine check-ups and chronic condition management, and preventative healthcare facilities. It also offers convenient urgent care with minimal wait times and non-surgical pain management, a bespoke option tailored to address the root causes of chronic pain, aimed as longlasting, life-changing results. Pain management options include prolotherapy, an alternative therapy treatment intended to induce the body’s natural healing process by injecting the affected area with an irritant. As a notable provider of prolotherapy in South Africa, Primed Medcentre takes pride in being a trend-setter in this area and in setting the standard for pain relief treatment. The clinic extols the benefits of prolotherapy according to the regular, profound results its patients report. Another facet of the clinic’s commitment to alternative options is its integrated medicine offering, which combines conventional western medicine with other healing systems and alternative therapies tailored to the individual and concern. It emphasises the contributions of good physical, mental, emotional, social health, and more, looking to any potential cause of physiological issues. Most PatientFocused Healthcare Facility 2024 – Gauteng P For advanced nutritional health, the clinic offers food sensitivity tests and an IV vitamin infusion drip, which provides a blend of relaxation and medical benefit. This delivers a high concentration of vitamins in blends designed to target specific conditions in a mode of delivery which is vastly superior to food and supplement ingestion, and it all takes place in a calm environment with a cup of tea or coffee. All IV treatments are supervised by a licenced medical professional, resulting in a safe, tranquil experience. “Primed Medcentre is a functional medicine clinic that sets itself apart from other clinics through its unique approach to healthcare, focusing on identifying and addressing the root causes of health issues rather than just treating symptoms.” The commitment to tailored health extends to genetic testing, from which the clinic may generate personalised treatment plans and preventative measures based on predispositions to certain illnesses and specific deficiencies. This targeted approach does not simply aim to treat, but it also provides information leading to optimised lifestyle choices and helps individuals plan for the future. In everything the clinic does, it operates according to its core values and objectives, elevating the service beyond that of a traditional clinic. Thanks to the honesty and integrity it prizes, the clinic provides accurate patient information, maintains transparency, and treats personal information with diligence. This goes hand-in-hand with the value it places on privacy and patient safety, according to which the team adheres to rigorous protocols and safeguarding measures. Another core value at the clinic’s heart is empathy and compassion which drive staff training and eases the patient experience. Patients of Primed Medcentre are treated with active listening, a welcoming environment, and open communication. The team acknowledges that the quality of its expertise only forms part of patient care; the rest is facilitated by the standout attention and respect the team pays to the people who use its services. The clinic understands that a one-of-a-kind patient experience begins with fostering a team equipped to deliver it. This means maintaining an internal culture which is informed by its values. As such, the team is offered regular training to ensure up-to-date skillsets. Open, transparent communication is a core tenet of this culture, allowing staff to share concerns when and wherever they arise. The knock-on effect this has is empowerment. Primed Medcentre emphasises the importance of a workforce which feels able to think freely and make decisions that prioritise patient wellbeing. This also relies upon feedback from patients and staff alike, and the clinic is constantly seeking feedback, both for areas of improvement and to acknowledge and celebrate success. In order to attract the best and most suitable employees, the clinic believes in keeping it simple. Clear job descriptions, fair pay, and a streamlined hiring process all contribute to its talent acquisition. There is an emphasis on networking, a strong online presence, employee referrals, and continuous refinement to the hiring process. Its methods are constantly evolving to bring in suitable candidates. Ultimately, Primed Medcentre aims to be the best. It intends to provide the best workplace, patient experience, and to maintain the utmost quality of care and safety. This doesn’t solely involve providing first-class medical services; it also means doing so in a cost-effective manner, offering a therapeutic environment, and promoting health in the wider community. Despite its already strong alignment with this goal, the clinic is exploring the possibility of providing free functional health assessments. With this, the team believes that this would be an excellent investment in both regional health and a key to economic development. The potential benefits include a healthier workforce; better health resource allocation; reduced long-term healthcare costs; progress towards health-based sustainable development goals, and beyond.
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