MEA Q3 2024

Jul23121 MEA | Q3 2024 17 May24674 Best Emerging Digital PR Agency 2024 - Johannesburg OriginalNerds Communication is a 100% blackowned industry-leading PR and digital agency based in South Africa. Specialising in advertising and strategic communication, it offers a unique perspective shaped by deep immersion within South Africa’s diverse cultural landscape. With over 15 years’ combined experience, the team excels in connecting with various subcultures and audiences across the African continent, and they are proud to serve a diverse range of clients including Sungrow Southern Africa, Skytent SA, notable influencers, and Metro FM Awards 2024. In light of the agency’s success within the African Excellence Awards 2024, we speak to CEO Hlengiwe Mbambo to learn more about what it has to offer. he team at OriginalNerd Communication are dedicated to delivering tailored solutions that align with their clients’ business objectives, ensuring their brands not only stand out but thrive in today’s competitive landscape. The agency’s comprehensive range of services span PR strategy development, media relations, crisis communication, content creation, brand reputation management, influencer engagement, digital PR, event coordination, analytics, reporting, social media management, and paid media campaigns. Every aspect of the team’s work is driven by core values of creativity, integrity, and measurable results, with this translating into proactive client communication, meticulous project management, continuous learning and adaptation to industry trends, and a commitment to excellence. By upholding these values, the agency ensures that it not only meets but exceeds the expectations of its clients while making a positive contribution to the PR and digital landscape in Africa. Bolstering OriginalNerd’s offering further is its strong understanding and appreciation of the diverse cultures across Africa, with this enabling it to create PR and communication strategies that resonate authentically with various audiences. This cultural insight is not just a capability but a core strength that allows the team to craft campaigns with genuine cultural relevance and impact. Furthermore, the agency’s approach to hiring and retaining staff is deeply rooted in inclusivity and opportunity, and it comes with a supportive ‘family’ atmosphere. Hlengiwe states, “Having spent many years in the industry, I recognise the importance of nurturing talent and giving back to the community. We actively seek individuals who demonstrate potential, passion, and a willingness to learn. Our recruitment process prioritises cultural fit and alignment with our values of integrity, authenticity, and excellence.” “Our vision is to position OriginalNerds Communication as the leading PR agency in South Africa, known for our innovative approach, cultural insight, and ability to effectively connect with diverse audiences throughout Africa” Also intertwined with the agency’s culture is its approach to sustainability and social responsibility, this being characterised by respect, collaboration, and its ‘family’ atmosphere. Guided by Hlengiwe, who is a natural philanthropist, OriginalNerds is committed to having a positive impact on the community and the environment, by incorporating eco-friendly practises such as reducing paper usage, implementing recycling programmes, and conserving energy, and taking its social responsibility seriously through volunteering efforts, supporting local non-profits, and providing pro bono PR work. Now, it has become very clear how OriginalNerds Communication has come to be named Best Emerging Digital PR Agency 2024 – Johannesburg – So, what does the future look like? Hlengiwe tells us how it holds exciting prospects; as a small agency with ambitious goals, this will involve growth, not only in South Africa but across the South African continent and into international markets where it is already establishing a presence. The agency will be looking to expand its client portfolio across different industries, enhance its service offerings with new and innovative PR strategies, and continue to deliver exceptional results that exceed client expectations. It is also open to collaboration opportunities with larger agencies in South Africa and beyond. “The future is indeed promising for OriginalNerds Communication,” Hlengiwe says. “We are committed to pushing boundaries, embracing new challenges, and continuing to innovate in the PR and communication landscape. Our goal is not just to succeed but to lead the industry with integrity, creativity, and a steadfast dedication to our clients’ success.” Company: OriginalNerdsZA PR Contact: Hlengiwe Mbambo Email: h.malema@originalkasinerds.com Website: https://sites.google.com/originalkasinerds.com/ originalnerdscommunication/services T

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