MEA Q4 2018

MEAMARKETS / Q4 2018 23 , Alyasra Foods is a regional leader in selling, marketing and distributing food products to restaurants, hotels and supermarkets. Following their recent success inMEAMarkets’ 2018MEA Excellence as the Leading Distributor of Food Products 2018 – Safat, Niels Miles Frandsen provides us with an overview of the services the company offers. Passion to Succeed Established in 1989, Alyasra Foods com- prises of business units focused food- service (BTB), distri- bution of own and MNC brands to supermarkets and households (BTC), production of dairy, nuts, spices and juices, and lastly third party logistic services. Addition- ally, company has regional reach with facilities throughout Kuwait, Iraq and Saudi Arabia. Niels begins by outlining the phi- losophy behind the firm’s excep- tional customer service, and how staff maintain the high standards that they set themselves. “Here at Alyasra Foods, our mission is to deliver food and services perfectly. Alyasra Foods delivers unmatched service excellence in Foodservice to our customers in Iraq, KSA and Kuwait, making life easier and helping our customers to grow. Therefore, everything that we do has the customer at heart.” Alongside always placing the customer first, Niels explains how else the firm is able to distinguish itself from its competitors, pre- senting itself as the best option for customers. He alludes to the values of the firm which are embedded in the staff and the company culture. “For three decades Alyasra Foods has been providing an outstanding level of service and quality in foodservice and retail food distribution. The very existence of Alyasra Foods is based on our values Itqan and Amanah. Two carefully selected words from Arabic that mean excellence and trust. The main essence of these words is results and relationships. These two core values create meaning, shape our culture, define the character of our company and guide how we behave and make decisions. We see Itqan and Amanah as interdependent and interwoven. Itqan is a prereq- uisite for Amanah, externally as well as internally. Without delivering with Itqan to custom- ers, partners and employees, we have no relevance or loyalty; without delivering Itqan as a company, we have no legitimacy or followership. Amanah, for us, is a prerequisite for Itqan as well. Having both an external and an internal dimension; Amanah paves the way for mutual under- standing and commitment, which are key enablers of Itqan.” Signing off, Niels comments on the internal culture within the company, discussing the multi-talented employees which all contribute to the success of Alyasra Foods. Making sure everyone works towards achiev- ing the same mission and work together enables staff to develop themselves personally. “Essentially, we do not see our colleagues as ‘resources’ to be utilized, but as individuals or citi- zens to support and develop. We base our leadership philosophy on the principle of followership. No followership – no right to lead. Followership implies creating opportunities for others to accel- erate professional and personal growth. Our focus on followership ensures exposure to company issues earlier than the industry norm.” Contact: Niels Miles Frandsen Company: Alyasra Foods Address: P.O. Box: 3228 - Safat - 13033 Kuwait, Safat, Kuwait Telephone: +965 22249915 Web Address: www.alyasrafoods.com 1810ME07